Digital PR, Link Building Specialist
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Job Description
Digital PR & Link Building Specialist for expanding online authority through editorial placements and backlink acquisition. Focus on relationship building and executing campaigns for organic visibility.
Responsibilities:
- Develop and execute digital PR and link-building campaigns focused on acquiring high-quality editorial backlinks.
- Build relationships with journalists, publishers, bloggers, and industry websites through personalized outreach.
- Secure placements including guest posts, expert quotes, listicles, interviews, and editorial mentions.
- Leverage platforms such as HARO, Qwoted, SourceBottle, Featured.com, and similar earned media opportunities.
- Evaluate backlink opportunities based on domain authority, topical relevance, and overall SEO value.
- Write compelling outreach emails and customized pitches that increase response and placement rates.
- Monitor outreach activities, campaign performance, and backlink acquisition using Google Sheets or CRM systems.
- Collaborate with marketing initiatives to strengthen the company's digital presence and organic growth.
- Continuously identify new outreach opportunities and improve campaign performance using data and best practices.
- Manage multiple campaigns simultaneously while meeting deadlines with minimal supervision.
Requirements:
- Proven experience in SEO, Digital PR, link building, or related organic growth initiatives.
- Experience conducting earned media outreach using platforms such as HARO, Qwoted, SourceBottle, Featured.com, or similar services.
- Demonstrated success securing editorial backlinks, guest posts, expert features, or listicle placements.
- Strong copywriting skills with the ability to craft highly personalized outreach messages.
- Solid understanding of backlink quality, domain authority, topical relevance, and SEO best practices.
- Experience tracking outreach activities and campaign performance using spreadsheets or CRM platforms.
- Excellent organizational skills and the ability to work independently in a remote environment.
- Strong written English communication skills.
Benefits:
- Work with an international and collaborative team.
- Flexible remote work environment.
- Opportunity to contribute directly to the company's organic growth strategy.
- Professional growth within a fast-growing organization.
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