Director of Revenue Marketing
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Job Description
Director of Revenue Marketing leading and scaling Fluent’s data-driven B2B marketing strategy. Focused on demand generation and revenue outcomes in a performance-oriented environment.
Responsibilities:
- Lead and execute Fluent’s B2B revenue marketing strategy across a core area of the business
- Establish quarterly revenue marketing plans grounded in data
- Plan and execute integrated, multi-channel demand programs
- Define performance benchmarks and success metrics for demand initiatives
- Establish an end-to-end marketing-to-sales funnel
- Design and implement a robust attribution framework
- Own full-funnel performance reporting
- Evaluate performance at the segment, channel, and campaign level
- Serve as the marketing partner to the General Manager & Sales lead
- Define and enforce lead qualification standards
- Support sales with structured messaging frameworks
- Translate marketing performance data into actionable insights
- Establish a closed-loop feedback system
- Define and oversee the lifecycle, automation, and attribution architecture
- Implement disciplined campaign planning and calendar governance
- Lead, mentor, and develop marketing talent
- Bring experience within B2B performance marketing
Requirements:
- 8-12+ years in B2B marketing, with strong experience in demand generation and pipeline ownership
- Experience in performance-driven, creator-led, or digital media ecosystems
- Proven accountability for pipeline and revenue (not just leads or brand metrics)
- Revenue Marketing at a B2B SaaS, AdTech, MarTech, or digital media company
- Has owned pipeline numbers tied directly to revenue goals
- Built attribution systems and funnel benchmarks
- Partnered deeply with Sales leadership
- Comfortable operating in fast-paced, performance-driven environments
- Excellent analytical thinker with operational discipline
Benefits:
- Competitive compensation
- Ample career and professional growth opportunities
- New Headquarters with an open floor plan to drive collaboration
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- The amazing opportunity to work for a high-flying performance marketing company!
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