Senior Marketing Manager – Diagnostics
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Job Description
Sr. Marketing Manager for diagnostics at Beckman Coulter developing strategies and executing product management for North America. Focusing on adoption of lab solutions and collaboration with sales teams.
Responsibilities:
- Develop, deploy, and sustain strategies to drive adoption for Beckman Coulter’s laboratory solutions
- Responsible for end-to-end management of product life cycle from pre-submission, system and commercial readiness, market development, launch, and target achievement upon product launch
- Monitor target markets, analyze performance data, and implement strategies to move customers through the buying cycle
- Architect and execute menu expansion strategies for the existing install base upon new assay launches
- Provide inputs for forecasts and demand planning leveraging insights into the target markets as well as customer behavior
- Build relationships with key thought leaders to gather VOC and market needs
Requirements:
- Must have ten or more years of professional experience in marketing for diagnostics, life sciences or similar industry
- Extensive cross functional experience leading global marketing programs, product launch, analytics and sales enablement outcomes and client services
- Bachelor’s degree at minimum in a scientific discipline, MA or PhD is preferred
- Eight years of experience in clinical diagnostics commercial marketing, sales and ideally in chemistry, immunoassay, and automation/clinical IT markets
- In-depth understanding of the IVD industry, FDA, medical laboratory environment, and hospital stakeholders
- Commercial experience, ideally with a focus on market development, downstream marketing and/or sales.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid time off
- Remote work options
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