Director, Omnichannel Marketing – Content Production, Cardiovascular
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Job Description
Director leading omnichannel marketing and content production strategies for Amgen's cardiovascular brand. Developing scalable customer experiences and fostering team innovation.
Responsibilities:
- Lead the end-to-end omnichannel engagement strategy, content ecosystem, and production operations across non-personal channels.
- responsible for delivering high-impact, data-driven, and scalable customer experiences that drive behavior change among healthcare providers (HCPs).
- report to the Brand Lead Executive Director.
- Lead the integrated omnichannel strategy across digital and non-personal channels in close partnership with audience leads and promotional teams.
- Orchestrate seamless customer journeys across web, CRM, paid media, social, and emerging channels.
- Champion Customer 360 strategies, enabling personalization and optimized engagement across the HCP experience.
- Build and lead a high-performing content production engine, delivering high-quality, compliant content at scale.
- Oversee modular content strategies, enabling reuse, speed, and personalization.
- Drive innovation in AI-enabled content production and automation pilots.
- Ensure alignment of content to channel strategy, audience needs, and brand priorities.
- Oversee strategy and execution across key channels.
Requirements:
- Doctorate degree and 4 years of marketing experience OR Master's degree and 8 years of marketing experience OR Bachelor's degree and 10 years of marketing experience
- At least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources.
- 8+ years of progressive commercial or marketing experience in biopharma, healthcare, or related industries (preferred)
- 3+ years of people leadership experience with demonstrated ability to build and lead high-performing teams (preferred)
- Proven expertise in omnichannel marketing, digital strategy, and content operations at scale (preferred)
- Experience implementing data-driven, customer-centric engagement models (preferred)
- Strong track record of leading cross-functional initiatives in matrixed organizations (preferred)
- Experience driving innovation (e.g., AI, personalization, automation) in marketing ecosystems (preferred)
- Demonstrated ability to balance strategy, execution, and operational excellence.
Benefits:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.
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