Content Marketing Lead
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Job Description
Content Marketing Lead driving the planning and creation of impactful content for a cybersecurity firm. Engaged in shaping marketing narratives and enhancing customer engagement through strategic storytelling.
Responsibilities:
- Develop and own the end-to-end content marketing strategy aligned with business and revenue goals
- Define core messaging, positioning, and editorial themes across target audiences and personas
- Build and manage a scalable content calendar across channels (web, blog, email, social, events, sales enablement)
- Partner with product marketing and demand generation to align content with campaigns and launches
- Lead the creation of high-quality content including blogs, whitepapers, case studies, social media posts, videos, webinars, website content, emails, press releases, award submissions, and campaign content.
- Translate technical concepts into clear, customer-focused messaging
- Develop thought leadership and storytelling aligned to brand voice
- Support product launches with content and messaging assets
- Ensure consistency in brand voice, tone, and messaging across all content assets
- Manage internal contributors and external agencies/freelancers as needed
- Optimize content for SEO, engagement, and conversion performance
- Define and execute distribution strategies across owned, earned, and paid channels
- Partner with demand generation to integrate content into campaigns and nurture flows
- Track, analyze, and report on content performance (traffic, engagement, conversion, pipeline influence)
- Continuously optimize content based on insights and data
- Work closely with Product Marketing, Sales, Customer Success, and Leadership to identify content needs
- Enable Sales with compelling content assets that support the buyer journey
- Align with brand and communications to ensure cohesive storytelling
- Establish scalable workflows, tools, and governance for content production and approval
- Maintain content repository and ensure accessibility across teams
- Drive operational efficiency and clarity in content development processes
Requirements:
- 2+ years of full-time experience in the Cybersecurity industry
- Can share a portfolio of cybersecurity-related writing samples early in the interview process
- 3+ years of experience in content marketing, editorial, or related roles
- Strong writing, editing, and storytelling skills across formats
- Proven track record of building and executing content strategies that drive measurable business results
- Experience with social media content acquisition (e.g., acquiring raw content from SME stakeholders and marketing leadership) and leveraging social media tools (e.g., Hootsuite, ContentStudio) for campaign deployment
- Experience collaborating closely with sales teams and supporting pipeline generation efforts
- Demonstrated ability to leverage GenAI tools (Gemini, Claude) to enhance workflow efficiencies while maintaining 'human in the loop' authenticity
- Advanced knowledge of WordPress ecosystem (pages / posts / custom content)
- Experience working cross-functionally in a fast-paced environment, where you’ve managed multiple projects and stakeholders simultaneously
- Ability to effectively manage workflows and content version control
- Ability to operate independently and effectively in startup environments.
Benefits:
- Competitive Base, Variable and Equity compensation package
- Remote with flexible working hours
- Comprehensive health benefits (Medical, Dental, and Vision) with expanded well-being benefits
- Employer-paid Life, AD&D, Short-Term & Long-Term Disability
- 401K with company match
- Learning and Development Budget
- Paid Holidays
- Unlimited PTO
- Technology Stipend
- Internet Stipend
- SWAG Stipend
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