Content Marketing Manager
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Job Description
Content Marketing Manager developing content strategies to engage nursing and medical students for Archer Review. Leading high-impact content initiatives across various platforms in a fully remote role.
Responsibilities:
- Develop and own a comprehensive content strategy aligned with growth, acquisition, and retention goals
- Build and manage an editorial calendar across blog, email, SMS, and web content
- Identify high-impact content opportunities through keyword research, audience insights, and competitive analysis
- Lead creation of high-quality, engaging content (blogs, guides, landing pages, email campaigns, SMS copy, video scripts, etc.)
- Partner with internal subject matter experts (nursing educators, clinicians) to translate complex topics into clear, compelling content for students
- Help refine website copy, including landing pages, product pages, and conversion flows
- Translate product features and updates into clear, benefit-driven messaging that resonates with students
- Support product launches and feature rollouts with compelling content and positioning
- Ensure consistency of voice, messaging, and value propositions across all customer touchpoints
- Support lifecycle marketing initiatives by writing and optimizing email and SMS campaigns across the user journey (lead nurture, onboarding, engagement, retention, and reactivation)
- Partner with growth and lifecycle teams to develop messaging frameworks and campaign themes
- Optimize content for conversion, engagement, and retention metrics (open rate, CTR, activation, etc.)
- Contribute to testing strategies (A/B testing subject lines, messaging, timing, and formats) to improve performance
- Partner with the SEO Specialist to execute on keyword strategy, on-page optimization, and content audits
- Create and optimize content to drive organic traffic, rankings, and conversions
- Continuously improve content performance through data-driven insights
- Collaborate with the Senior Social Media Manager to adapt and distribute content across social channels
- Support paid and lifecycle efforts by developing content that can be repurposed across campaigns
- Track and report on content performance (traffic, engagement, conversion rates, lifecycle impact)
- Run experiments (A/B testing, messaging variations, content formats) to improve outcomes
- Continuously refine content strategy based on data and user behavior
Requirements:
- 4+ years of experience in content marketing, with exposure to product marketing and/or lifecycle marketing
- Proven track record of driving measurable growth through content (SEO, conversion, email/SMS, or lifecycle)
- Strong ability to translate product features into clear, compelling value propositions
- Experience writing high-performing email and/or SMS campaigns
- Excellent writing, editing, and storytelling skills across formats (long-form, short-form, web, lifecycle)
- Experience collaborating cross-functionally with product, growth, and subject matter experts
- Familiarity with SEO tools (Ahrefs, SEMrush), analytics platforms (GA, Search Console), and CRM/marketing automation tools
- Comfortable working in a fast-paced, growth-oriented environment
Benefits:
- Comprehensive medical, dental and vision insurance for employees and their families
- Flexible & encouraged PTO
- Company HSA contribution of $90/month for eligible plans
- Company-paid life insurance and disability coverage
- 401(k) with company match (100% match on first 3%, 50% match on the next 2%)
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