Senior Content Marketing Strategist
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Job Description
Senior Content Marketing Strategist at Redirect Health shaping stories for understanding healthcare. Focused on strategic storytelling and multi-channel content strategy for brand trust and growth.
Responsibilities:
- Serve individuals, families, small businesses, brokers, and internal teams through clear, credible, and compelling content
- Be responsible for building and leading a multi-channel content strategy that supports brand trust, organic growth, and the full customer journey
- Directly impact how people discover, understand, and engage with affordable, accessible healthcare
- Leverage AI tools to support content creation and iteration while applying strong editorial judgment and proven copywriting frameworks.
- Own the comprehensive content strategy across website, blog, email, newsletters, social media, and long-form resources
- Support Marketing, sales, and customer success teams with content that educates, builds trust, and supports every stage of the funnel
- Collaborate with the Director of Growth Marketing, Direct Response Copywriter/Strategist, SEO partners, design, product, sales, and customer success teams
- Improve brand consistency, organic traffic, inbound leads, and audience engagement through high-quality, SEO-informed content
- Advocate for clear, human storytelling that makes healthcare easier to understand and positions Redirect Health as a trusted voice
Requirements:
- 5+ years of experience in content strategy, editing, or editorial leadership, ideally in B2C or B2B2C environments.
- Experience using AI tools to enhance content and copy development, grounded in a strong understanding of marketing frameworks such as email sequences, funnels, and conversion-focused messaging.
- Proven ability to create and manage multi-channel editorial plans.
- Exceptional writing and editing skills with strong attention to detail, structure, and narrative cohesion.
- Experience collaborating with SEO teams or agencies; a solid understanding of SEO best practices.
- Strong ability to translate complex healthcare or technical topics into clear, engaging content.
- Comfortable managing multiple projects, deadlines, and stakeholder inputs.
- Experience working with CMS platforms, content tools, SEO software, and cross-functional teams. Including, HubSpot and Birdeye, Sprouts Social.
Benefits:
- FREE healthcare for you and your entire family
- Dental & Vision insurance
- Paid time off & sick time
- 401(k) access
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