Director, Quantitative Market Research and Strategy
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Job Description
Director of Quantitative Market Research driving actionable insights for brand growth at Egg Strategy. Leading market research initiatives in a collaborative environment with a focus on consumer packaged goods and healthcare.
Responsibilities:
- Provide direction and hands-on management for client initiatives through all phases, including project scoping, proposal development, study execution, analysis, reporting, and presentation of results.
- Construct persuasive proposals that not only utilize compelling research methodologies that address clients’ business objectives, but also differentiate Egg from the competitive landscape.
- Leverage working knowledge of advanced statistical methods to analyze, synthesize, and translate data into actionable insights (e.g., cluster analysis, factor analysis, key driver analysis, MaxDiff, etc.).
- Utilize data to construct a clear, convincing narrative that builds empathy and pushes storytelling (i.e., includes the what, so what, and now what) in order to turn research into action-oriented implications for clients.
- Oversee the creation of dynamic presentations and facilitate activation workshops that earn the confidence of our clients and to lead them towards making well-informed, smart decisions about their business.
- While facilitating activation sessions, demonstrate the ability to spontaneously apply the data to connect dots, make strategic leaps and drive conversations.
- Work independently, when necessary, to drive progress; but also collaboratively, as a leader within a team, to successfully mentor junior staff.
- Be a trusted partner able to nurture and expand client relationships by developing a deep understanding of our clients’ business context within the competitive landscape, and how to apply this to the design of the project approach and output.
- Foster a strong team culture that embodies Egg’s core values of Courageous Thinking, Genuine Collaboration, Intentional Inclusion, Creativity with Purpose and Infectious Leadership.
Requirements:
- Bachelor's degree in marketing, social sciences, business or similar field required.
- Graduate level degree in quantitative research analytics or related field preferred.
- Minimum of 10+ years of strategic thinking, quantitative research management and consulting on CPG, Lifestyle and/or Healthcare brands, ideally in a market research consultancy.
- 12+ years of related experience preferred.
- Experience in managing the full market research cycle including survey design; fieldwork and data management, data analysis, data interpretation, and development of recommendations; reporting and presenting.
- Expertise across a range of quantitative market research methodologies, such as segmentation, attitude and usage, choice modeling, and concept testing studies.
- Experience developing and implementing custom quantitative market research methodologies to answer unique client business questions.
- Experience in analyzing data and translating it into high-quality PowerPoint presentations that effectively communicate the research finding, generating impactful consumer insights through data analysis and pithy thought-provoking headlines.
- Proven ability to think beyond the data (“the what”) and make the strategic leap to the business implications of the insights (“the so what”).
- Previous team management, mentoring and training experience is required.
- Proven success in new business development and successfully meeting new business revenue goals.
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