Market Strategy, Analyst Influence Specialist – SASE/SSE
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Job Description
Market strategy specialist managing analyst research, Gartner Peer Insights, and influence metrics. Supporting Palo Alto Networks’ SASE/SSE cybersecurity product leadership.
Responsibilities:
- Manage end-to-end submission processes for major evaluative reports, including Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes
- Build RFI templates, coordinate cross-functional inputs, and finalize submissions
- Manage analyst interaction calendars with the Product Management team
- Schedule, attend, and facilitate analyst briefings and inquiries
- Compile detailed interaction notes and identify opportunities to influence the analyst community
- Drive Gartner Peer Insights campaigns to boost rankings and capture customer advocacy
- Track and report analyst influence metrics, including coverage volume, PAN mentions, interaction data, and content reprints
- Lead analyst influence updates, synthesize strategic insights, and support business reviews
- Upskill internal staff, product managers, and subject matter experts on analyst influence best practices
- Plan internal and external analyst events, build briefing books, create surveys, and manage data entry
- Define and manage analyst influence campaigns
- Assist with development and maintenance of internal product management tools
- Maintain analyst profiles and influence campaign documents with accurate information, press releases, and competitor activity
Requirements:
- 5+ years of experience in analyst engagement, technical marketing, product marketing, or communications within the Cybersecurity, SaaS, or enterprise software space
- Foundational technical understanding of network security, specifically SASE and SSE architectures
- Ability to grasp complex features and support clear business value narratives
- Proven track record managing multi-step deliverables and cross-functional inputs, particularly for Gartner MQs, Forrester Waves, and comprehensive RFIs
- Exceptional organizational skills and detail orientation
- Excellent written and verbal communication skills
- Ability to compile clear executive notes, write strategic insights, and draft team updates
- Willingness and ability to travel to industry events and corporate headquarters as required
- Prior hands-on experience managing Gartner Peer Insights campaigns or similar customer review platforms preferred
- Familiarity with analyst tracking tools, portal management, and data reporting platforms preferred
- Ability to thrive in a fast-paced environment with shifting priorities, high-visibility deliverables, and multiple stakeholders preferred
- Must not require immigration sponsorship; the employer will not sponsor work visas for this position
Benefits:
- Restricted stock units may be included
- Bonus may be included
- Employee benefits are available; details are referenced via the employer’s benefits description
- Reasonable accommodations for qualified individuals with disabilities or special needs
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