Email & SMS Marketing Manager – Klaviyo Lead
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Job Description
Email & SMS Marketing Manager for a US-based eCommerce brand leading marketing campaigns and analyzing performance metrics. Work remotely with a creative and collaborative approach across teams.
Responsibilities:
- Lead the strategy and execution of all email and SMS marketing campaigns.
- Build and optimize automated lifecycle flows (welcome series, abandoned cart, post-purchase, winback, etc.)
- Develop and maintain a high-level campaign calendar aligned with marketing and business goals
- Analyze performance metrics (open rate, CTR, conversion, revenue) and continuously optimize campaigns.
- Ensure proper audience segmentation and targeting for personalized customer journeys
Requirements:
- 2–4+ years of experience in email and/or lifecycle marketing
- Strong hands-on experience with Klaviyo (flows, segmentation, reporting, A/B testing)
- Solid understanding of SMS marketing strategy and compliance best practices
- Experience managing campaign calendars and coordinating cross-functional marketing efforts
- Familiarity with eCommerce marketing is a plus
- Strong written and verbal communication skills, with attention to detail.
Benefits:
- Remote Working for US Company
- Competitive Salary
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