Events Marketing Manager
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Job Description
Events Marketing Manager driving end-to-end implementation of enterprise events at SmithRx. Elevating brand awareness, pipeline growth, and client engagement in health-tech sector.
Responsibilities:
- Define key performance indicators (KPIs) and metrics for enterprise events, tracking performance and reporting on ROI.
- Innovate and introduce new ideas to elevate SmithRx's presence at industry events and through our owned programs, ensuring we stand out in a crowded market.
- Manage the end-to-end event budget, ensuring programs are delivered on-time and on-budget with a focus on maximizing impact.
- Lead the planning and execution of our enterprise and client event portfolio, including industry sponsorships, national tradeshows, client advisory boards, and regional field events.
- Oversee all event logistics, including venue sourcing, vendor negotiation and management, swag and collateral production, shipping, and on-site execution.
- Collaborate with the broader marketing team to create compelling pre-event promotion, at-event engagement, and post-event follow-up campaigns that convert leads into opportunities.
- Enable our sales team for success at events, providing clear pre-event briefings, managing on-site schedules, and ensuring a seamless lead handoff process
Requirements:
- 5-8 years of experience in B2B event marketing, conference or tradeshows, or field events.
- A Bachelor's degree in Event Management, Marketing, Communications, or a related field.
- A strategic mindset with a hands-on attitude. You can build the high-level plan and are not afraid to roll up your sleeves to manage the details.
- Experience managing large-scale tradeshows and corporate events from conception to completion. Enterprise or health-tech experience is a plus.
- Excellent project management and budget management skills; you are organized, detail-oriented, and can manage multiple complex projects simultaneously.
- Exceptional communication and interpersonal skills, with a demonstrated ability to build strong relationships with sales leaders, executives, vendors, and clients.
- Data-driven and analytical. You're comfortable with event technologies, CRM (e.g., Salesforce), and marketing automation platforms, and you use data to inform your decisions.
- Proactive and willing to set up new processes, tackle details as well as manage and execute against a broader events vision.
Benefits:
- Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
- Flexible Spending Benefits
- 401(k) Retirement Savings Program
- Short-term and long-term disability
- Discretionary Paid Time Off
- Paid Company Holidays
- Wellness Benefits
- Commuter Benefits
- Paid Parental Leave benefits
- Employee Assistance Program (EAP)
- Well-stocked kitchen in office locations
- Professional development and training opportunities
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