Manager, Field Marketing – Events
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Job Description
Manager, Field Marketing & Events at Zeta Global driving engagement through industry events and marketing initiatives. Focused on execution and collaboration across teams to enhance customer experiences.
Responsibilities:
- Support end-to-end event execution — from venue selection and logistics to onsite management and post-event wrap-up
- Support the planning and execution of marketing initiatives in collaboration with the events and sales teams to maximize engagement and impact around key industry events
- Assist in the execution of key industry tentpole events and sponsorship activations across the advertising and marketing ecosystem
- Provide exceptional white-glove client service to Activation’s customers and prospects, serving as a key point of contact throughout the event planning cycle
- Conceptualize, plan, and execute exclusive hospitality experiences that support industry events, ensuring programs are delivered on schedule, within budget, and with excellent attention to detail
- Support the Activation customer and prospect experience across major events from initial outreach through onsite engagement
- Manage external relationships (vendors, venues, agencies, and media partners) to ensure seamless execution and maximum value from event investments
- Partner with internal marketing, sales, and operations teams to ensure event activations align with broader marketing and revenue objectives
- Track program performance against defined metrics and support post-event analysis to measure success and return on investment in partnership with marketing operations
- Maintain and update the annual industry event calendar and event roadmap
- Create, maintain, and reconcile detailed event budgets from initial forecast through final actuals
- Review, process, and code vendor invoices accurately and in a timely manner in coordination with Finance
- Ensure all vendor contracts, SOWs, and W-9s are submitted and approved prior to invoice processing
Requirements:
- BA/BS degree with 5+ years of event or field marketing experience, preferably within the advertising, media, or adtech industry
- Strong understanding of advertising industry conferences, sponsorships, and brand activations that support marketing and sales initiatives
- Exemplary communication skills with the ability to collaborate effectively across internal teams and external partners
- Highly detail-oriented and organized, with the ability to manage timelines and meet deadlines in a fast-paced environment
- Experience managing multiple event and marketing programs simultaneously
- Strong written and verbal communication skills; experience supporting thought leadership opportunities and event programming at industry events is a plus
- A positive mindset with an enthusiastic and proactive spirit
- Willingness to travel as needed to support event execution
Benefits:
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
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