Executive Assistant
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Job Description
Executive Assistant managing social media, client support, and operations for an online coaching business. Supporting Shopify e-commerce growth for an emerging apparel brand.
Responsibilities:
- Schedule and publish content across social media platforms, primarily Instagram
- Create and edit basic Reels, carousels, and graphics using Canva
- Write captions and calls-to-action aligned with brand voice
- Repurpose existing content into new formats
- Manage Stories and engagement activities
- Respond to comments, direct messages, and inquiries
- Follow up with warm leads and potential clients
- Track and report basic social media performance metrics
- Research trends and suggest content ideas to improve engagement
- Respond to routine client inquiries and messages
- Send reminders for check-ins, appointments, and program milestones
- Monitor client engagement and flag concerns when necessary
- Follow up with inactive clients using established processes
- Organize client feedback and check-in responses
- Post community updates, client wins, and engagement content
- Assist in maintaining a supportive and active online community
- Escalate coaching-related questions or complex concerns to the appropriate team member
- Review and verify client onboarding forms
- Set up new clients in coaching and CRM platforms
- Input client information, goals, and relevant data
- Assign existing templates, programs, and resources
- Send onboarding instructions and welcome materials
- Confirm client access to required platforms and resources
- Maintain organized client records and databases
- Identify missing information and coordinate follow-ups
- Design and format e-books, guides, and resources using Canva
- Organize and update digital product libraries
- Create recipe cards, resource sheets, and educational materials
- Upload and manage digital products on relevant platforms
- Help transform existing business knowledge into scalable resources
- Prepare digital products for website publication and sales
- Assist with Shopify store setup and management
- Upload and update products, descriptions, pricing, and images
- Organize collections and product categories
- Monitor incoming orders and fulfillment status
- Track orders and assist with issue resolution
- Respond to customer inquiries and support requests
- Process returns and exchanges according to company policies
- Assist with product launches and promotional campaigns
- Monitor basic store performance and sales metrics
- Identify opportunities to improve customer experience and conversions
Requirements:
- Experience with social media management and content posting (Instagram, etc.)
- Strong written communication skills for DMs, comments, and customer service
- Familiarity with Shopify (or ability to learn quickly) for store building and management
- Comfortable managing multiple types of tasks across two different businesses
- Versatile and adaptable, comfortable switching between social media, client engagement, and e-commerce tasks
- Proactive self-starter who can manage inquiries and community engagement with minimal oversight
- Interested in a role that grows over time, from part-time to full-time as the business scales
- Prior experience supporting a fitness, coaching, or e-commerce business is a plus
- Basic understanding of SEO and digital ad management is a plus
Benefits:
- Opportunity to grow with the business and potentially transition into a larger role as operations expand
- Potential transition from part-time to full-time as the business scales
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