Freelance Content Creator, Copywriter
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Freelance copywriter creating conversion-focused web, email, social and editorial content for SMEs and small businesses. Using AI-assisted workflows while preserving distinctive brand voices.
Responsibilities:
- Understand each client's positioning, services, audiences and business objectives
- Identify relevant topics, messages and creative angles
- Contribute to defining editorial guidelines and brand tone of voice
- Adapt content to different stages of the customer journey
- Repurpose key ideas and content across multiple formats and channels
- Write content for websites, service pages and other digital platforms
- Create conversion-focused landing pages
- Write compelling headlines, hooks, value propositions and calls to action
- Optimize existing content to improve clarity, impact and conversion potential
- Adapt messaging to different target audiences and customer personas
- Write articles, guides, case studies and other editorial content
- Produce content that strengthens brand expertise, credibility and authority
- Collaborate with SEO/GEO specialists to create content optimized for traditional search engines and AI-powered search and answer engines
- Turn technical or industry-specific information into accessible and engaging content
- Write newsletters and email marketing campaigns
- Create prospecting, nurturing and conversion email sequences
- Produce copy for different marketing campaigns and initiatives
- Adapt messaging according to the channel, audience and campaign objective
- Write content for LinkedIn, Instagram, Facebook and other relevant platforms
- Create effective hooks, captions and calls to action for social media
- Collaborate with Social Media Managers, graphic designers and video editors to turn ideas into engaging content
- Adapt and repurpose content across different platforms and channels
- Use AI tools for research, ideation, content structuring and optimization
- Review, improve and enrich AI-assisted content to ensure quality, relevance and originality
- Maintain a consistent and distinctive brand voice when using AI-assisted workflows
- Stay up to date with emerging tools and practices related to AI-powered content creation
- Work with primarily SMEs and small business clients as a freelance/independent contractor
- Begin as soon as possible
Requirements:
- Solid and demonstrable experience in copywriting and content creation, ideally within an agency environment or working with multiple clients
- Excellent command of persuasive writing techniques, storytelling, hooks, value propositions and calls to action
- Ability to produce both short-form and long-form content, including articles, web pages, newsletters and sales materials
- Good understanding of conversion principles and content structure for websites and landing pages
- Good understanding of SEO content fundamentals
- Knowledge of GEO/AEO and AI-powered search is a plus
- Good understanding of the formats, trends and best practices of major social media platforms
- Strong ability to use AI tools for research, ideation and content production without relying solely on automatically generated content
- Ability to quickly understand different industries and adapt tone, messaging and writing style to each brand
- Excellent ability to manage multiple clients and projects simultaneously while meeting deadlines
- Creative, curious, rigorous, autonomous and highly attentive to detail
- Ability to present concrete examples of content, campaigns, websites or projects delivered will be highly valued
- CV and portfolio or selection of content samples
Benefits:
- 100% Remote
- Fixed-price projects or day-rate assignments depending on the project
Similar Jobs
Freelance Content Creator, Copywriter
Freelance copywriter creating conversion-focused websites, campaigns, and social content for Luxembourg SMEs. Developing clear, engaging brand messaging across channels.
Content Developer, ELA – 12 Month Limited Term
Content developer creating AI-supported K–12 English Language Arts assessments for Pearson. Developing standards-based test items and specifications for U.S. state and district education clients.
YouTube & TikTok Content Creator – Education/Test Prep
On-camera creator producing educational test-prep and degree-completion videos for Study.com’s YouTube and TikTok channels. Explaining complex topics through engaging long- and short-form presentations.
Content Creator, On-Camera Host – Education
On-camera host creating engaging educational TikTok, Reels, and Shorts videos for Study.com, an online education platform. Explaining tips, practice problems, and career information through visual demonstrations.
TikTok Content Creator – On-Camera Host, Education
TikTok host creating short educational videos for Study.com, an online education platform. Explaining study tips, practice problems, and career information on camera.
TikTok Content Creator, On-Camera Host – Education
On-camera host creating engaging educational TikTok, Reels, and Shorts content for Study.com, an online education platform. Explaining tips and practice problems through clear visual demonstrations.
Growth Content Creator
Growth Content Creator producing technical, multimedia content for Tiugo’s CKEditor, TinyMCE, Uploadcare, and ButterCMS. Driving developer adoption and enterprise product conversations through digital channels.
Content Creator
Part-time Content Creator managing social media, video, graphics, and Google Business Profiles for local service businesses. Supporting lead generation, paid campaigns, and content performance reporting.
Senior Content Developer
Senior Content Developer creating documentation and training for Acumatica’s cloud ERP platform. Helping partners and customers build product expertise through accurate, AI-assisted content.
TikTok Content Creator
TikTok Content Creator producing short-form videos for NoGigiddy, a platform connecting gig workers with earning opportunities. Creating, editing, and optimizing content across TikTok, Instagram, and YouTube Shorts.
Content Creator
TikTok Content Creator producing videos about side hustles, gig work, and remote earning for NoGigiddy’s digital platform. Driving engagement and action through trend-aware short-form content across TikTok, Instagram Reels, and YouTube Shorts.
Content Creator
TikTok Content Creator producing educational and entertaining videos for NoGigiddy’s gig-worker earning platform. Driving engagement through trend-aware content, community building, performance tracking, and short-form video repurposing.
Content Creator
TikTok Content Creator producing short-form videos for NoGigiddy, a platform connecting gig workers with earning opportunities. Driving engagement through trend-aware content, community building, performance tracking, and social-video repurposing.
Content Creator, TikTok
TikTok Content Creator producing short-form videos for NoGigiddy, a platform connecting gig workers with earning opportunities. Driving engagement through trend-aware content, community building, performance analysis, and cross-platform repurposing.
AVP, Content Creator
AVP Content Creator shaping compliant LinkedIn, video, newsletter, and web content for Tidal, an ETF investment technology platform. Translating complex financial topics into engaging thought leadership for advisors, investors, and partners.
Designer, Content Producer – Day Shift
Designer/content producer creating social videos, graphics, and paid campaign assets. Supporting an Australian children’s movement and recreational education provider.
Lead Web Content Developer
Lead Web Content Developer modernizing federal Internet and Intranet sites for Makpar, a government technology solutions provider. Leading Drupal/.NET engineering, enterprise integrations, accessibility, and technical teams.
Content Developer, English Language Learners
Content Developer working in Content Development Services for K-12 assessments. Collaborating with education departments and leveraging AI for educational assessments.
Content Creator
Join Retell AI as a Content Creator, showcasing their voice agents on your platforms. Partner with a cutting-edge AI company to redefine call center engagement through your creativity.
Mathematics Content Developer
Mathematics Content Developer creating original educational resources for Grades 9 to 12 in a fully remote role. Collaborating with onshore teams and aligning resources to VCE and Pre-VCE standards.