Freelance Content Creator, Copywriter
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Job Description
Freelance copywriter creating conversion-focused websites, campaigns, and social content for Luxembourg SMEs. Developing clear, engaging brand messaging across channels.
Responsibilities:
- Create and write high-value content for clients, primarily small and medium-sized businesses (SMEs)
- Produce content for websites, landing pages, articles, newsletters, email campaigns, social media, sales materials, and branded content
- Understand each client’s positioning, offerings, audiences, and objectives
- Identify relevant topics, messages, and editorial angles
- Contribute to defining brands’ editorial guidelines and tone of voice
- Adapt content to the different stages of the customer journey
- Repurpose an idea or core piece of content across multiple formats and channels
- Write website content and service pages
- Create conversion-focused landing pages
- Write headlines, hooks, value propositions, and calls to action
- Optimize existing content to improve its clarity, impact, and ability to convert
- Adapt messaging to different target audiences and personas
- Write articles, guides, case studies, and other editorial content
- Produce content that strengthens brands’ expertise and authority
- Collaborate with SEO/GEO experts to create content optimized for search engines and AI-powered answer engines
- Turn technical or industry-specific information into accessible and engaging content
- Write newsletters and email campaigns
- Create email sequences for prospecting, nurturing, or conversion
- Write the content required for various marketing campaigns
- Adapt messaging to the channel, audience, and objective
- Write posts for LinkedIn, Instagram, Facebook, and other relevant platforms
- Create hooks, captions, and calls to action tailored to social media
- Collaborate with Social Media Managers, graphic designers, and videographers to turn ideas into high-performing content
- Adapt and repurpose content across different channels
- Use AI tools for research, ideation, content structuring, and content improvement
- Rework and enrich AI-generated content to ensure its quality, relevance, and originality
- Maintain editorial consistency and an authentic tone of voice despite using AI tools
- Stay up to date with new practices and tools related to content creation
Requirements:
- Solid, demonstrable experience in copywriting and content creation, ideally in an agency environment or working with multiple clients
- Excellent command of persuasive writing techniques, storytelling, hooks, value propositions, and calls to action
- Ability to produce short-form content, articles, web pages, newsletters, and sales content
- Good understanding of conversion principles and content structuring for websites and landing pages
- Good understanding of editorial SEO fundamentals
- Knowledge of GEO/AEO considerations related to AI-powered search and answer engines is a plus
- Good understanding of the conventions and formats of major social media platforms
- Excellent command of AI tools for research, ideation, and content production, without relying on automatically generated content
- Ability to quickly understand different industries and adapt the tone and messaging to each brand
- Excellent ability to manage multiple projects and clients simultaneously while meeting deadlines
- Creativity, curiosity, thoroughness, autonomy, and strong attention to detail
- Ability to present concrete examples of completed content, campaigns, websites, or projects is highly valued
- CV/resume and portfolio, or several examples of completed content, must be provided
Benefits:
- 100% remote
- Project-based or time-and-materials collaboration, depending on the project
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