Freelance Performance Creative Designer – m/f/d
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Job Description
Freelance Performance Creative Designer für AYLASHES’ D2C-Wimpernprodukte. Entwicklung und Optimierung verkaufsstarker Ads, Landingpages und E-Commerce-Creatives.
Responsibilities:
- Develop performance-focused static ads and graphics for Meta, Instagram, TikTok, Google, and other digital channels.
- Create different creative angles, hooks, layouts, and variants for targeted testing.
- Turn product images, UGC materials, testimonials, benefits, and ad copy into attention-grabbing, sales-driven creatives.
- Design visual concepts, page layouts, and individual sections for landing pages, product pages, and the online store.
- Develop hero sections, product-benefit graphics, comparison visuals, how-to-use instructions, before-and-after visuals, trust elements, and other conversion-focused elements.
- Present AYLASHES’ brand, products, usage, benefits, and results in a high-quality and easy-to-understand way.
- Adapt creatives for different platforms, placements, and formats, especially 1:1, 4:5, and 9:16, as well as other display and web formats.
- Ensure safe zones, readability, mobile optimization, and consistent visual quality.
- Develop new variants and iterations based on successful ads, for example using different hooks, images, headlines, colors, layouts, or CTAs.
- Implement existing brand guidelines and help further develop the visual communication.
- Work closely with the marketing team, implement feedback quickly and reliably, and contribute your own ideas and recommendations.
- Complete a short, clearly defined test assignment if the profile is a good fit.
Requirements:
- Demonstrable experience designing performance creatives for Meta, TikTok, Google, or comparable paid media channels.
- Strong portfolio featuring relevant ads, landing pages, or e-commerce designs, ideally in beauty, fashion, lifestyle, or D2C.
- Understanding of the creative strategy behind successful ads, including hooks, visual hierarchy, product presentation, readability, social proof, and CTAs.
- Experience with conversion-focused web and landing-page design, as well as mobile-optimized layouts.
- Proficiency in relevant design programs, such as Figma, Adobe Photoshop, Illustrator, InDesign, or comparable tools.
- Excellent eye for aesthetics, typography, color, composition, image selection, and modern e-commerce design.
- Ability to prioritize information visually and communicate more complex product benefits clearly and quickly.
- Ability to combine a premium brand presence with clear, performance-oriented communication.
- Independent, structured, and detail-oriented working style, with reliable adherence to agreed deadlines.
- Ability to work confidently with German-language ad copy and identify problematic headlines or messaging in the design.
- Experience with A/B testing, creative iterations, and analyzing ad performance is a strong plus.
- Experience with simple animation, motion graphics, or AI-assisted image editing is a plus but not required.
- Apply with your five to eight strongest and most relevant pieces, including performance ad examples and, where applicable, landing pages or e-commerce designs.
- Include a brief description of your contribution to each project, specific performance results or insights where possible, current availability, weekly capacity, and rate expectations.
- Applications without a relevant portfolio will not be considered.
Benefits:
- Flexible, location-independent collaboration on a freelance basis.
- Opportunity for a long-term partnership with regular projects and predictable assignments.
- Varied design projects for paid social, Google Ads, landing pages, product pages, and our online store.
- Clear briefs, established brand guidelines, product materials, and ad copy to support your work.
- Direct communication, fast decision-making, and focused feedback loops.
- Insights into your creatives’ performance, enabling you to understand which designs work and why.
- Room for your own ideas, new design concepts, and creative testing approaches.
- Opportunity to play an active role in shaping the visual development of a growing D2C beauty brand.
- Fair and transparent compensation based on experience, quality, and project scope.
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