Freelance Principal Copywriter
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Job Description
Freelance Principal Copywriter at Hiive, a fintech marketplace startup connecting buyers and sellers. Focusing on creating high-quality, insight-driven ad copy across various performance and brand touchpoints.
Responsibilities:
- Concept and execute best-in-class copy across digital and paid channels including Paid Media (LinkedIn, Reddit, Search, Display), Website, OOH, Email, Events
- Translate performance data, testing results, and insights into sharper creative ideas and directions
- Navigate the complexity of finance and private markets while keeping the work high quality, compelling, and persuasive.
- Balance speed, experimentation, and iteration with exceptional craft and attention to detail
- Bring a strong brand sensibility to performance work, influencing voice and tone without redefining it
- Present work clearly and confidently, articulating creative rationale to internal stakeholders
- Partner cross-functionally with design, product and other business teams to ensure cohesive messaging across touchpoints
- Raise the bar for creative quality, clarity, and effectiveness
Requirements:
- 7+ years of experience in brand writing or copywriting at top agencies, technology companies, or elite in-house creative teams
- Proven ability to concept and execute high-performing copy across paid, social, product marketing, and owned channels
- Strong conceptual thinker with experience writing for multiple brands and formats
- Mastery of language, storytelling, voice, and craft, with exceptional attention to detail
- Portfolio demonstrating world-class copywriting across campaigns and platforms; award-winning work strongly preferred
- Experience collaborating cross-functionally with marketing, product, and design teams
- Comfortable working autonomously and driving work from concept through final execution in fast-paced, iterative environments
- Able to take feedback constructively and use it to elevate the work
- Demonstrated bias for action, with the ability to move from a blank page to final execution quickly.
- Experience developing breakthrough creative in regulated or compliance-conscious environments
- Deep understanding of finance, particularly private markets
- Portfolio that proves you can make traditionally “boring” channels (e.g., Display, Email) feel award-worthy
- Proven success speaking to both institutional B2B audiences and sophisticated HNW individuals
- Deep understanding of platform-specific best practices on LinkedIn and Reddit—and when and how to challenge the status quo.
Benefits:
- Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.
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