Marketing Copywriting Manager
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Job Description
Marketing Copywriting Manager leading consumer-oriented creative copy across digital and print channels. Collaborates with cross-functional teams to deliver high-quality advertising and educational materials.
Responsibilities:
- Provides creative leadership by originating and shaping copy direction for major consumer-facing campaigns across digital and print channels.
- Establishes and maintains brand voice, tone, and messaging standards across all consumer-oriented materials.
- Writes and oversees copy development for promotional vehicles, including print advertisements, banner ads, brochures, websites, splash pages, and educational materials.
- Translates marketing strategy and Creative Briefs into clear, persuasive, and effective consumer messaging.
- Reviews and elevates copy produced by other writers to ensure consistency, quality, and adherence to brand and regulatory standards.
- Partners closely with designers throughout the creative process to ensure concepts and execution meet or exceed Creative Brief objectives.
- Collaborates with Account Executives, Designers, Traffic, Studio, Compliance, and internal clients to deliver high-quality results.
- Ensures all creative adheres to approved Creative Briefs, Empower brand standards, and applicable regulatory requirements.
- Presents and sells creative concepts to internal stakeholders and incorporates feedback while maintaining creative integrity.
- Identifies and resolves creative, brand, or compliance risks early in the development process.
- Maintains smooth workflow and executional excellence through strong organization, prioritization, and adherence to timelines.
Requirements:
- Bachelor’s degree, preferably in communications, journalism, or a related field
- 7+ years of progressive advertising or marketing copywriting experience
- Proven success leading copy development for high-impact or multi-channel campaigns
- Thorough understanding of regulatory requirements for consumer marketing
- Strong working knowledge of PC and MAC platforms
- Excellent written, verbal, and presentation skills with the ability to influence stakeholders
- Highly detail-oriented with strong organizational and time-management skills
- Ability to work effectively under pressure and manage multiple priorities
- Strong team orientation with the ability to guide and mentor peers without direct authority.
Benefits:
- Medical, dental, vision and life insurance
- Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
- Paid volunteer time — 16 hours per calendar year
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
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