DR Copywriter
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Job Description
Direct Response Copywriter crafting high-converting copy across DTC channels for Truly Free Home. Focused on creative strategies that drive customer acquisition, retention, and growth.
Responsibilities:
- Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube)
- Email & SMS campaigns and flows
- Landing pages and product detail pages
- Advertorials and funnels
- Develop high-performing hooks, angles, and messaging frameworks
- Partner with creative and media teams to concept and iterate ad creative
- Continuously test variations (headlines, offers, positioning) to improve KPIs
- Analyze performance data and translate insights into new copy directions
- Write or support blog content aligned with SEO and brand goals
- Collaborate with SEO or content teams to maintain consistency in voice and messaging
Requirements:
- 3+ years of direct response copywriting experience (DTC or performance marketing preferred)
- Proven track record of writing copy that drives measurable results
- Deep understanding of: Customer psychology and buyer intent
- Offers, hooks, and urgency
- Paid social and lifecycle marketing ecosystems
- Experience working closely with paid media, creative, or growth teams
- Comfort using data to inform decisions (you don’t need to be an analyst, but you use performance insights)
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