Conversion Copywriter, Print
Posted 2ds ago
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Job Description
Conversion Copywriter creating high-performing scripts for video and print. Collaborating with the creative team at Lead Surge to drive measurable business growth.
Responsibilities:
- Bring a constant stream of 'breakthrough' ideas to the table, testing new angles and hooks to stay ahead of market fatigue.
- Lead the development of highly persuasive, engaging scripts for TV and video spots designed to drive immediate viewer action and lead generation.
- Write conversion-focused print copy that aligns with client lead generation goals.
- Manage multiple projects simultaneously, delivering high-quality, and error free work, in a deadline driven environment.
- Maintain an understanding of our client’s current and future needs and the KPIs we use to measure performance.
- Integrate AI-driven tools and emerging technologies into the copywriting workflow to accelerate the copy development process, research, ideation, and iteration.
Requirements:
- Minimum of three years of experience as a conversion copywriter with a strong preference for candidates in the home improvement or B2C space.
- A proven track record of creating copy that drives specific conversion actions.
- Familiarity with pitching experimental copy, new ideas, and hooks that drive real lift in response rates.
- Always possess strong internal and client communication skills and a collaborative mindset.
- Proven ability to use AI as a leverage tool for research and drafting, ensuring it enhances rather than replaces core copywriting skill.
- Bachelor’s degree required in Marketing, Advertising, Communications, English, Journalism, Creative Writing, or a related field.
- Current work experience writing conversion copy for TV, video and print.
- Demonstrated proficiency in AI-assisted writing tools and emerging creative technologies.
- A portfolio presenting various content formats, preferably including samples from video script writing and direct mail as well as results.
Benefits:
- Competitive compensation
- Flex PTO with generous holiday schedule
- 401k with outstanding 4% company match
- Long-term, short-term disability and life insurance
- Comprehensive health, dental and vision benefits
- 10 Weeks Paid Parental Leave
- Monthly technology stipend
- Professional development funds



















