Conversion Copywriter, Print

Posted 2ds ago

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Job Description

Conversion Copywriter creating high-performing scripts for video and print. Collaborating with the creative team at Lead Surge to drive measurable business growth.

Responsibilities:

  • Bring a constant stream of 'breakthrough' ideas to the table, testing new angles and hooks to stay ahead of market fatigue.
  • Lead the development of highly persuasive, engaging scripts for TV and video spots designed to drive immediate viewer action and lead generation.
  • Write conversion-focused print copy that aligns with client lead generation goals.
  • Manage multiple projects simultaneously, delivering high-quality, and error free work, in a deadline driven environment.
  • Maintain an understanding of our client’s current and future needs and the KPIs we use to measure performance.
  • Integrate AI-driven tools and emerging technologies into the copywriting workflow to accelerate the copy development process, research, ideation, and iteration.

Requirements:

  • Minimum of three years of experience as a conversion copywriter with a strong preference for candidates in the home improvement or B2C space.
  • A proven track record of creating copy that drives specific conversion actions.
  • Familiarity with pitching experimental copy, new ideas, and hooks that drive real lift in response rates.
  • Always possess strong internal and client communication skills and a collaborative mindset.
  • Proven ability to use AI as a leverage tool for research and drafting, ensuring it enhances rather than replaces core copywriting skill.
  • Bachelor’s degree required in Marketing, Advertising, Communications, English, Journalism, Creative Writing, or a related field.
  • Current work experience writing conversion copy for TV, video and print.
  • Demonstrated proficiency in AI-assisted writing tools and emerging creative technologies.
  • A portfolio presenting various content formats, preferably including samples from video script writing and direct mail as well as results.

Benefits:

  • Competitive compensation
  • Flex PTO with generous holiday schedule
  • 401k with outstanding 4% company match
  • Long-term, short-term disability and life insurance
  • Comprehensive health, dental and vision benefits
  • 10 Weeks Paid Parental Leave
  • Monthly technology stipend
  • Professional development funds