Direct Response Copywriter – Video Ads
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Job Description
Direct Response Copywriter responsible for creating Video Ads that drive engagement and sales for a food brand. Collaborating with creative and marketing teams to develop compelling content for social platforms.
Responsibilities:
- Develop strong hooks, angles and storylines for video ads on Meta, TikTok & YouTube
- Write ad scripts for founder ads, testimonials, UGCs, comparisons, myth-busting, POV formats and more
- Create short, actionable creator briefs in close collaboration with our Creative Strategist
- Work closely with video editors & the performance marketing team to iteratively optimize creatives
- Analyze performance data (hook rate, hold rate, CTR, CPA) and derive new test ideas
- Build and maintain an internal swipe file with tested frameworks, learnings & best practices
Requirements:
- Several years of copywriting experience for paid social / direct response, ideally in e‑commerce or DTC
- Deep understanding of Meta & TikTok platform mechanics and creative trends
- Ability to write compelling scripts — clear, entertaining, with story and proof
- Analytical mindset and a feel for performance KPIs
- Strong language skills (German at native level, good English)
- Team-player mentality and enthusiasm for rapid iterations with measurable impact
- Nice to have: experience in UGC briefing & creator management
- Basic knowledge of editing, captioning, or motion design
- Experience with tools such as Notion, Asana, Slack, Google Workspace
Benefits:
- Snacks, drinks and ahead merchandise — we take care of your refreshments.
- Additionally, you receive a monthly €50 budget for Urban Sports Club, mobility options or vouchers for your favorite brands (IKEA, MediaMarkt, LEGO and more)
- 28 days of vacation plus two extra days off on December 24 (Christmas Eve) and December 31 (New Year's Eve)
- Regular after-work hangouts and legendary annual team offsites
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