Senior Copywriter, Content & Brand
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Job Description
Senior Manager, Content Marketing leading impactful content creation to educate and convert small business owners. Develops strategies to enhance engagement across multiple channels.
Responsibilities:
- Lead a team that creates high-impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth.
- Develop and execute a content strategy that fuels our product-led growth motion, deepens customer engagement, and amplifies the Wave story across multiple channels, including blog, lifecycle, social, video, and in-product education.
- Partner closely with Product Marketing, SEO, and Growth Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results.
Requirements:
- 5+ years of experience in copywriting or content writing, or brand/content marketing (experience in tech, SaaS, fintech is a bonus!)
- A Journalism, Marketing, or Communication diploma/degree or equivalent experience
- Exceptional writing, editing, and proofreading skills, with a strong ability to adapt tone, voice, and messaging to different audiences and channels
- A strong understanding of how to write copy and content that reflects and reinforces a brand’s personality rather than your own
- The ability to create high-quality copy across a diverse formats — from CTA buttons, emails, and ads, to blogs, guides, landing pages and full website experiences
- An understanding of SEO fundamentals and how to write content that performs in search while maintaining the human feel
- The ability to manage multiple projects and shifting priorities while maintaining a high bar for quality and attention to detail
- Data-driven storytelling that draws on marketing insights from various data sources with experience tracking, measuring, reporting on, and learning from content performance
- A bias for action, ownership, and sound judgement about when to move forward independently and when to seek help and guidance for the best outcome
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