Game Designer – Hybrid Casual, LiveOps
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Job Description
Game Designer creating and optimizing live hybrid-casual puzzle features for CrazyLabs, a leading mobile game publisher. Using player data, experimentation, and AI to improve engagement.
Responsibilities:
- Design new features, systems, and content for hybrid-casual games from ideation through prototype and validation
- Create mechanics, systems, progression, meta features, and player journeys
- Turn game ideas into design concepts, prototypes, flows, and specifications
- Test and iterate on gameplay ideas using playtests, player behavior, and performance data
- Design and balance progression, rewards, economies, and monetization systems
- Collaborate with Product Owners, developers, artists, and Data Analysts
- Analyze KPIs, player behavior, market trends, competitor games, and test results
- Participate in prototype reviews and assess the potential of concepts and mechanics
- Research successful and emerging games for mechanics, features, trends, and opportunities
- Create design documentation including game briefs, feature specifications, flows, wireframes, and balancing models
- Use AI tools for ideation, prototyping, balancing, research, and analysis
- Contribute creativity, curiosity, and design thinking to a multidisciplinary team
Requirements:
- 3+ years experience designing mobile games, ideally within casual, hybrid-casual genres
- Strong understanding of game design fundamentals, including core loops, mechanics, systems, progression, balancing, player motivation, and reward structures
- Experience taking game concepts or features from idea through implementation and iteration
- Strong understanding of the mobile F2P market and what drives engagement, retention, and monetization
- Ability to use data, KPIs, playtests, and player feedback to evaluate and improve game designs
- Strong analytical and problem-solving skills combined with creativity and a strong player mindset
- Ability to communicate ideas clearly through documentation, flows, mockups, references, or prototypes
- Excellent written and verbal communication skills in English
- Strong knowledge of current mobile gaming trends and a genuine passion for playing and analyzing games
- Demonstrated hands-on use of AI tools in a design workflow, not just familiarity
- Comfort adopting new AI-driven tools quickly and adapting workflows as the toolset evolves
- Experience designing successful hybrid-casual or casual mobile games
- Experience in Unity
- Experience with economy and monetization design
Benefits:
- Annual team trip
- Global holiday celebrations and presents
- Birthday and job anniversary presents
- Flexible remote work
- Support from an experienced People team for integration and employee journey
- AI training, teaching, and support from a dedicated AI Lead team
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