Global Omnichannel Customer Engagement Lead
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Job Description
Global Omnichannel Customer Engagement Lead responsible for engaging healthcare professionals in EU and International regions. Requires strong digital and omnichannel experience in the pharmaceutical industry.
Responsibilities:
- Develop omnichannel plans, and advise on approach to campaign execution across markets
- Collaborate with cross functional teams (both commercial and non-commercial) to create personalized journeys based on customer preference data and brand objectives with simple and impactful KPIs
- Build digital content ensuring consistent messaging, visuals and positioning across all channels and platforms
- Enhance and evolve Sobi’s HCP portal (SobiPro), incorporating industry best practices
- Set clear KPI’s and monitor campaigns to track performance and suggest enhancements
- Proactively assess future trends in customer engagement to accelerate our capability and provide Sobi with a competitive edge
Requirements:
- University degree level education – Marketing, Engineering, Data or Computer Science
- Digital/omnichannel experience at regional or global
- Experience in Cardiometabolic disorders is desirable
- Proficient with CRM ecosystems such as Veeva
- Data driven with strong data and analytics skills, Qlick/Power BI
- Desirable experience in data flows/warehouse
- Experienced in marketing automation across different customer segments
- Ability to communicate complex digital strategies in simple, compelling narratives
- Cross-cultural leadership, effective communication and team working skills
- Multi stakeholder project management and leadership experience, delivering results on time and within budget
- Flexibility, ability to manage change and operate in an environment of uncertainty
- Fluency in written and spoken English
- Additional European language skill is desirable.
Benefits:
- Health insurance
- Flexible work arrangements
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