Growth Marketing Lead
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Job Description
Growth Lead driving customer acquisition, retention, and revenue growth at Wahed, a global fintech company focused on ethical finance solutions.
Responsibilities:
- Develop and execute 360 growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry.
- Utilize growth hack business frameworks such as the AARRR model to develop and execute growth strategies across all stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.
- Ability to develop content assets including designing and creating efficient landing pages, creating illustrative content infographics and a strong understanding in building dynamic assets such as tools and simulators.
- Strong understanding of web page and landing page creation, including wireframing, development of wireframes in CMS systems, and deployment of content using the CMS system.
- The ability to utilise front-end web development languages such as HTML and JavaScript is a strong plus.
- Leverage awareness, consideration, conversion funnels and be able to execute on creating content for each funnel, measuring the performance of each funnel and having the ability to optimise utilising continuous A/B testing.
- Be comfortable analysing data in the form of customer behaviour and traffic to marketing channels to develop and execute end-to-end campaigns, creating reports for analysing key metrics and developing sharp insights.
- Utilise analytics to identify growth opportunities and improve conversion funnels.
- Deploy content across various marketing channels, such as email marketing, social media, SEO/SEM, content marketing, and paid advertising, in order to maximise brand visibility, engagement and generate qualified leads.
Requirements:
- Proven experience as a Growth Hacker or similar role.
- Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
- Proficiency in marketing analytics and data-driven decision-making.
- Experience with Google Analytics, Mixpanel or similar tools is essential.
- Solid understanding of conversion rate optimization (CRO) principles and best practices.
- Strong understanding of comprehensive business and marketing funnel and experience implementing growth strategies across multiple stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.
- Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
- Creative mindset with the ability to develop innovative marketing ideas and campaigns.
- Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
- Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Results-oriented mindset with a focus on driving measurable business growth.
- Knowledge of the financial industry, including banking, investments, or fintech, is highly desirable.
Benefits:
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
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