GTM Copywriter – Cold Email
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Job Description
GTM Copywriter writing cold email sequences for diverse B2B clients at Hypergen. Collaborating with specialists and using AI tools for research and optimization.
Responsibilities:
- Write and refine cold email sequences for B2B clients across different industries (SaaS, M&A, HRTech, FinTech, and more).
- Create high-performing hooks, angles, and value props that cut through the noise.
- Use AI tools (ChatGPT, Claude, etc.) to speed up research, ideation, and iteration - including building and improving prompts.
- Work closely with GTM specialists to align copy with targeting + offers.
- A/B test subject lines, hooks, tone, and sequences - and iterate based on performance.
- Use Clay to support personalization and outbound workflows.
Requirements:
- You’ve written cold emails before (mandatory - not general copywriting).
- You use AI tools daily, and you’re comfortable working with them beyond “write me an email.”
- You’ve done prompt engineering (ChatGPT / Claude) and know how to refine on prompts to get better outputs.
- You know Clay, or you have at least basic working knowledge and can use it confidently.
- Strong English writing skills - clear and natural.
- Bonus points if… You’ve worked as a GTM Engineer/outbound specialist and now want to focus more on writing.
- You’re comfortable thinking in performance terms (reply rates, conversions, meetings booked).
- Familiarity with outbound tools like Apollo, PlusVibe, BuiltWith, RB2B, etc.
- Your meme game is strong.
Benefits:
- Access to modern outbound + AI tools to support your workflow
- Remote-friendly environment focused on results (and having fun while doing it)
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