GTM Engineer
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Job Description
GTM Engineer building websites, automations, and AI-enabled acquisition systems for Atticor’s AI-powered legal services platform. Optimizing conversion, attribution, lead quality, and signed-case costs.
Responsibilities:
- Own the development, performance and ongoing optimization of high-converting websites and landing pages across Atticor's legal brands
- Build responsive, accessible, mobile-first experiences with attention to design fidelity, page speed and usability
- Translate Figma designs and marketing requirements into production-ready web experiences
- Develop reusable components, templates and frameworks for landing page deployment across brands
- Implement and maintain A/B testing, personalization and CRO frameworks
- Optimize site architecture, Core Web Vitals, technical SEO and page performance
- Design and maintain lead generation, attribution, qualification, routing and conversion systems
- Develop integrations connecting websites, marketing platforms, CRM systems, intake platforms, analytics tools and internal applications
- Build automated workflows to reduce manual work, improve data accuracy and accelerate lead processing
- Build AI-enabled automations and internal tools using APIs, LLMs and workflow orchestration platforms
- Implement event tracking, conversion tracking and marketing attribution infrastructure
- Diagnose conversion bottlenecks and prioritize engineering improvements using data
- Establish monitoring and QA processes for tracking, integrations and lead capture
- Serve as a senior technical resource within Marketing and set scalable engineering practices
- Own projects end to end from discovery and architecture through deployment and optimization
- Collaborate with designers, marketers, analysts and operational leaders
- Provide technical guidance and mentorship to developers and technical marketers
Requirements:
- 6+ years in software engineering, growth engineering, marketing technology or a closely related technical discipline
- Strong proficiency in JavaScript/TypeScript, HTML, CSS and modern front-end frameworks such as React or Next.js
- Proven experience building and optimizing production websites and landing pages with measurable conversion outcomes
- Strong understanding of APIs, webhooks, third-party integrations and backend services
- Experience designing automated workflows that connect multiple business systems
- Hands-on experience with marketing analytics, event tracking, conversion APIs and attribution technologies
- Familiarity with Google Tag Manager, Google Analytics 4 and major digital advertising platforms
- Experience with A/B testing, conversion rate optimization and performance-driven web development
- Working knowledge of SQL, data structures and data flows between systems
- Experience with Git, modern deployment pipelines, testing and production debugging
- Ability to independently scope technical problems, recommend solutions and execute with limited oversight
- Strong understanding of web performance, responsive design, accessibility and technical SEO
Benefits:
- Year-end discretionary bonus
- Benefits
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