Head of Brand and Content
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Job Description
Head of Brand and Content building Pairs’ premium brand, founder-investor content, and video engine. Growing reach and inbound through LinkedIn, X, podcasts, and client stories.
Responsibilities:
- Own the brand and content strategy across LinkedIn and X
- Write and create short-form and long-form content
- Own copy across the website, feed, and newsroom in a consistent premium, restrained voice
- Structure content so ChatGPT, Perplexity, and Google’s AI answers cite Pairs
- Run testimonial and story video shoots from booking and guest preparation through shoot day and final cuts
- Brief and direct the video team through post-production
- Produce podcasts and sit-downs with successful founders and investors from concept to publication
- Grow the audience of founders and investors, measuring reach and inbound
- Report directly to the co-founders and strategize with them
Requirements:
- Already live in the startup and VC corner of the internet, using LinkedIn and X daily
- Proven experience growing an audience or brand, with demonstrable numbers and accessible accounts or handles
- Ability to create content independently, including hooks, posts, scripts, and edits
- High-standard copywriting in a premium, restrained register, with published work
- Experience shaping a brand’s voice, look, and consistency across surfaces
- Understanding of how AI answer engines choose content to cite
- Experience running shoots with founders, executives, or other real people, including booking, preparation, on-camera comfort, and carrying edits through multiple cuts
- Ability to provide actionable video edit notes and manage post-production
- Ability to analyze successful and unsuccessful content and explain improvements
- Roughly two to five years of experience
- Bonus: personal following among founders or investors, podcast or newsletter production, on-camera comfort, technical SEO
- Paid ads and technical SEO are not required coming in
Benefits:
- Fully remote and async
- Workday overlap with US Eastern time for a few hours, not full US hours
- Best AI tooling, paid (Claude Code, Cursor, top models)
- Direct access to the co-founders
- Real creative freedom
- Green-field opportunity as the first brand and content hire
- Training in paid ads and technical SEO
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