Head of Product Marketing
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Job Description
Head of Product Marketing shaping Berlitz’s digital-first B2B language-learning transformation. Owning positioning, launches, enablement, and product-market insight globally.
Responsibilities:
- Own and evolve segment positioning and messaging for HR, L&D, enterprise, and SMB audiences
- Define narrative architecture for new products and packaging, including the credit-based commercial model, Berlitz App, and Compass
- Lead go-to-market strategy and execution for major product and feature launches
- Direct cross-functional coordination across marketing, sales, and product
- Build, manage, and develop the product marketing team
- Set standards for output quality and prioritisation
- Own the global and regional sales enablement library, including battlecards, decks, and case studies
- Direct market and competitive research
- Convert research findings into product implications, USPs, and pricing input
- Own win/loss analysis and feed structured insight into positioning and product planning
- Partner with Brand & Activation, ABM, Paid Performance, and Product leadership
- Represent product marketing in CPTO-level planning forums
- Report to the CPTO
Requirements:
- 10+ years in product marketing
- 3+ years leading or managing a team
- Experience building and scaling a product marketing function
- Experience creating sales enablement infrastructure
- Experience leading cross-functional launches at company-wide scale
- Executive-level writing and messaging skills
- Ability to translate technical and commercial complexity into buyer value
- Experience operating at leadership level across segments and geographies in a global, matrixed organisation
- Experience partnering directly with C-suite stakeholders
- Analytical fluency using competitive, win/loss, and customer data to inform strategic decisions
- Experience in HR tech, L&D, language learning, or education is advantageous
- Experience with major commercial or platform transformation is advantageous
- Deep familiarity with ABM and demand generation motions is advantageous
- Experience with a global-local model spanning multiple regions is advantageous
Benefits:
- Remote work
- Occasional travel for business engagements or events
- Inclusive and diverse global workplace
- Equal opportunity to belong, contribute, and grow
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