Head of Product Marketing – Growth
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Job Description
Head of Product Marketing & Growth positioning and launching near.com, Defuse Labs’ permissionless financial account. Driving adoption across crypto, fintech, and digital-asset products.
Responsibilities:
- Own end-to-end product marketing for near.com, including positioning, messaging, go-to-market, launches, and adoption
- Define and refine target audiences, core use cases, value proposition, and competitive positioning using user, product, and market insights
- Translate research, feedback, and behavioral data into actionable Product and UX recommendations
- Partner with Product and Growth to improve acquisition, onboarding, activation, engagement, and retention
- Lead go-to-market for new features and releases, including launch strategy, messaging, distribution, and success metrics
- Own product-facing communications and enablement, including website messaging, onboarding, launch materials, FAQs, decks, and product education
- Support NEAR Intents product marketing and partner launches with CEXs, wallets, fintech platforms, and other distribution partners
- Build repeatable product marketing processes and playbooks for scalable launches, experimentation, and adoption initiatives
Requirements:
- 4–7 years of experience in product marketing or a closely related product role
- Ideally meaningful experience at a centralized exchange, fintech company, crypto wallet, or another trading, payments, or digital-asset product
- Proven track record of owning go-to-market for product features or integrations end-to-end, from positioning and launch through adoption and performance tracking
- Strong understanding of exchange, wallet, or fintech users and product teams
- Excellent written and verbal communication skills
- Ability to turn technical or ambiguous concepts into clear, compelling narratives for partner teams and end users
- Comfortable operating with ambiguity in a fast-moving, resource-lean environment
- Experience working effectively in remote, globally distributed teams
- Solid working understanding of crypto fundamentals, including wallets, custody, swaps, and cross-chain transfers
- Comfortable working closely with technical and engineering teams
Benefits:
- High ownership
- Fast execution and high standards
- Globally distributed team
- Startup-mode environment with initiative and adaptability
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