Healthcare IT Writer
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Job Description
B2B writer creating email and web content for healthcare IT campaigns targeting clinicians. Focus on demand generation and ABM strategies with a commitment of 12 hours per week.
Responsibilities:
- Create B2B email copy for demand generation and ABM campaigns targeting three core personas: radiologists, cardiologists, and IT professionals
- Write microsite and landing page content for major trade shows and events
- Develop promotional emails and event announcements driving traffic to microsites
- Draft light marketing collateral (e.g., brochures, case study)
- Repurpose existing white papers into bite-sized sales enablement and social content
- Ensure tone alignment with Client's refreshed brand and clinician-first positioning
- Collaborate and communicate clearly with a lean, high-performing internal team
Requirements:
- Proven experience writing for B2B healthcare or healthcare IT audiences (not patient-facing)
- Familiarity with enterprise imaging, diagnostic workflows, or radiology/cardiology systems a strong plus
- Ability to work independently with minimal supervision
- Strong grasp of demand generation and account-based marketing (ABM) content styles
- Comfortable with fast-paced content production cycles and team integration
- Exceptional command of brand tone, voice, and strategic messaging
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