Content Writer
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Job Description
Content Writer developing engaging and impactful content for Heart & Stroke's digital channels. Collaborating with internal and external stakeholders while managing projects independently.
Responsibilities:
- Work with content and digital teams to develop and deliver data-driven content with the audience at the centre.
- Researching, writing, editing and optimizing new website content, as assigned using AI across the content creation process, understanding its limitations and adhering to AI guidelines.
- Preparing content for publication, including image research and optimization to improve searchability and readability.
- Working with the digital experience specialist to identify SEO opportunities, when editing and rewriting content, to ensure discoverability.
- Researching interesting topics and opportunities that increase web traffic and engagement.
- Performing competitor content analysis.
- Reviewing content with accessibility and equity, diversity and inclusion (EDI) perspectives to ensure it aligns with the foundation’s commitments.
- Working with the content and digital teams to develop creative solutions to content needs.
- Contributing ideas and developing prototypes in collaboration with internal stakeholders.
- Managing monthly newsletter execution under the direction of the senior editor, content, writing content and managing workflow.
- Maintain content updates and processes.
- Reviewing and updating content as assigned.
- Maintaining back-end systems — including writing and updating copydecks — for orderly site maintenance and content tracking.
- Supporting content team in developing and improving workflow and related processes to maximize efficiency and facilitate collaboration.
- Quality assurance testing of various digital properties (e.g. website, email newsletter).
- Provide excellent client services.
- Participating in content + creative services meetings and working with project manager to ensure internal client requests are delivered on time and on brief.
- Managing tasks to completion including periodic reporting to senior editor, content, and communicating with stakeholders, as required prioritizing appropriately.
Requirements:
- 2–3 years of experience supporting digital content (marketing role or not-for-profit experience would be an asset)
- strong writing skills (i.e. blogs and articles)
- knowledge of digital media, including SEO and user journeys
- comfortable using AI while recognizing its limitations
- understanding of audience mind-set
- aptitude for client service
- demonstrated ability to meet deadlines
- highly organized and attentive to details
- self-starter ability to maintain productivity and pivot effectively
- knowledge of French would be an asset
Benefits:
- generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1
- competitive health, medical, dental and vision benefits
- life insurance
- disability benefits
- employee assistance program (EAP)
- defined contribution pension plan with employer matching
- flexible hybrid working model
- reimbursement for mobile phones and home office setup
- opportunities for professional development
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