Insights Analyst
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Job Description
Insights Analyst transforming complex data into compelling insights for marketing success at Knotch. Collaborating with clients to optimize their content strategies through analytics and reporting.
Responsibilities:
- Analyze complex data from web analytics, journey analytics, and survey platforms to uncover meaningful patterns and insights.
- Translate data into stories that connect technical findings to client business goals in language stakeholders understand.
- Develop test-and-learn plans based on insights to help clients optimize their content and marketing strategies.
- Collaborate with Customer Success Managers to tailor reports, insights, and recommendations to each client team's objectives and context.
- Support client meetings as needed to help Customer Success Managers communicate findings and answer technical questions.
- Ensure data quality and rigor by maintaining high standards for data cleanliness, accuracy, and statistical validity.
- Challenge assumptions by questioning data anomalies and digging deeper to uncover the "why" behind the numbers.
- Visualize insights through compelling dashboards, reports, and presentations that make complex data accessible.
Requirements:
- 3-10 years of experience in data analysis, business intelligence, or analytics within marketing, digital analytics, or SaaS environments.
- Prior startup or growth-stage company experience working in fast-paced, agile environments.
- SaaS platform experience understanding subscription business models and recurring customer relationships.
- Required Google Analytics and Adobe Analytics —deep expertise with at least one, proficiency with both preferred
- Data visualization tools like Tableau or Power BI to create clear, impactful reports
- Excel/Google Sheets mastery for data manipulation, analysis, and quality control
- SEO knowledge to interpret organic search performance and content discoverability metrics
- Data analytics platforms such as Optimizely, Contentsquare, or Amplitude
- Preferred Journey analytics platforms
- Survey tools and platforms
- SQL for advanced data querying and analysis
- AI experience utilizing AI to code or create analysis
- Knowledge of GEO (Generative Engine Optimization)
- Data science methodologies
- A/B testing and UX design/testing experience
Benefits:
- comprehensive medical, dental and vision insurance eligibility
- 401(k) plan
- unlimited PTO
- 10+ company-paid holidays
- a daily company-wide break, and more!
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