K-12 Schools Segment Manager – Central
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Job Description
K-12 Schools Segment Manager at ITW Food Equipment Group focusing on expanding customer base and driving sales in the K-12 Schools market. Build relationships and promote trusted brands in foodservice equipment.
Responsibilities:
- Analyze sales potential for smaller school districts (QPC1&2) and provide target info to sales organization.
- Support field selling organization efforts to engage and win new business with key districts.
- Collaborate with other product lines in monthly updates to align TSM’s and IRG’s QPC activities
- Work with Vulcan’s field selling organization to engage, propose and win new business with large districts.
- Analyze sales potential for smaller school districts and provide target info to sales organization.
- Work with the Vulcan sales organization to identify and support 15-20 state school nutrition associations (SNA).
- Update and maintain K-12 sales data for reporting.
- Develop and achieve annual sales plan with input from sales and product teams.
- Participate and present at state SNA meetings and conferences.
- Work with field selling organization to coordinate conference activity at state SNA events to ensure that proper signage, marketing collateral and equipment is on-hand as needed to promote strong brand awareness.
- Actively manage ongoing schedule of direct marketing activities and updates, including monthly email program and quarterly Recipe Book.
- Apply insights, market data, and knowledge to update marketing content and messaging.
- Collaborate with other BUs and end-users in the K-12 market to drive continuous product improvement and customer back innovation.
- Coordinate with Marketing Manager to develop a social media plan and keep it current with relative information.
- Become proficient in acquiring and using public and non-public data to support sales effort.
- Create, streamline, and automate customer and category reporting.
- Analyze data for the school food service market to develop strategies and plans.
- Share key findings within Vulcan FEG and with other ITW FEG K-12 Specialists.
- Collaborate with Vulcan’s Consultant Services group as needed
- Provide recommendations & direction based on insights gained from analysis of the data Identify and support state School Nutrition Associations (SNA)
- Maintain K-12 sales data and CRM (Customer Relationship Manager) for reporting
- Develop and achieve annual sales plan
- Build the brand through market data, collaboration with business units, end users and social media planning
Requirements:
- BS Degree in Business, Sales or Marketing
- Minimum 5 years of sales experience with end customer involvement strongly preferred.
- Strong analytical skills with proven success using Excel to pursue new opportunities.
- Keen ability to listen, observe and tailor message to the audience.
- Foodservice industry experience, preferred.
Benefits:
- medical, dental, vision, disability and life insurance programs
- 401k plan with company match and additional employer contribution
- Flexible Spending Accounts
- Health Savings Accounts
- Employee Assistance Program
- Commuter benefits
- Adoption Assistance
- Educational Assistance
- Parental Leave
- vacation, sick time and Paid Holidays
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