Lead Creative Producer
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Job Description
Lead Ad Creative Producer at Ruby Labs overseeing end-to-end creative production processes for innovative ad campaigns in AI-driven consumer products.
Responsibilities:
- Own end-to-end ad creative production across all formats (static, video, UGC, motion, AI-generated), acting as the final approval authority before testing or launch, ensuring brand standards, pixel-perfect design, platform best practices, clear UI/visual hierarchy, and performance-focused execution.
- Design, enforce, and continuously improve the creative workflow, monitor production in real time, identify risks or bottlenecks early, and maintain speed without sacrificing quality.
- Provide continuous, clear, specific, and actionable feedback to designers and creative contributors, actively guiding work during production to prevent rework and uphold a consistently high creative standard.
- Lead ideation and conceptualization of new creatives, translate strategy and performance insights into briefs, stay up to date on AI-driven creative tools and industry trends, collaborate with User Acquisition Managers on performance signals, incorporate feedback into improvements and future concepts, and deliver test-ready variations to support testing strategies.
- Continuously research competitor creatives across AI and consumer tech, benchmark quality, formats, hooks, and execution, and apply insights to elevate internal creative standards.
- Act as the execution bridge between designers and User Acquisition Managers, ensuring alignment, clear expectations, and smooth handoffs.
- Provide regular updates to management on creative pipeline status, production velocity, and quality consistency, taking full ownership of execution outcomes and continuously raising standards.
Requirements:
- 2 years of experience in creative design.
- 3+ years of experience in ad creative production or a similar role.
- Proven experience managing multi-format, high-volume creative pipelines.
- Strong portfolio of performance-driven digital ads.
- Solid understanding of paid advertising platforms and creative performance metrics.
- Hands-on experience using AI tools in creative production workflows.
- Ability to evaluate creative quality objectively, not subjectively.
- High personal standards for quality and execution.
- Comfortable enforcing structure and creative discipline.
- Thrives in fast-moving, high-expectation environments.
Benefits:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
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