Lead Follow-Up & Appointment Setting Virtual Assistant
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Job Description
Virtual Assistant supporting a UK-based guitar school with lead follow-ups and appointments. Engaging prospective students through various communication channels and managing appointments effectively.
Responsibilities:
- Follow up on new inquiries generated through Facebook Ads and Google Ads.
- Contact leads via phone, SMS, WhatsApp, and email.
- Conduct outbound calls to prospective students and parents.
- Book free introductory guitar lessons into the company calendar.
- Confirm appointments and send reminders.
- Follow up with no-shows and reschedule appointments when appropriate.
- Re-engage previous inquiries and former students.
- Welcome new students and parents.
- Maintain ongoing communication with current students and families.
- Provide a positive and professional customer experience.
- Answer general inquiries and direct questions to the appropriate team member when necessary.
- Build rapport with prospective students and parents.
- Update and maintain lead records within GoHighLevel (GHL) / LeadConnector.
- Document all communications and interactions accurately.
- Ensure no leads are overlooked or forgotten.
- Maintain clean and organized CRM records.
- Track lead progression through the enrollment process.
- Assist with inbox management and email organization.
- Support calendar management and scheduling activities.
- Maintain accurate records and administrative documentation.
- Prepare weekly performance reports.
- Generate simple weekly reports outlining:
- Leads contacted
- Trial lessons booked
- No-shows
- New student enrollments
- Re-engaged leads and former students
- Monitor outreach and appointment-setting performance metrics.
Requirements:
- Excellent spoken and written English communication skills.
- Friendly, confident, and professional telephone manner.
- Previous experience in appointment setting, customer service, sales support, or lead follow-up.
- Strong relationship-building and communication skills.
- Excellent organizational and time-management abilities.
- Ability to work independently and proactively.
- Strong attention to detail and follow-through.
- Reliable internet connection and quiet work environment.
- PREFERRED QUALIFICATIONS
- Experience using GoHighLevel (GHL) or LeadConnector.
- Experience working with inbound lead management.
- Experience in education, coaching, music schools, tutoring services, or service-based businesses.
- Familiarity with Facebook and Google Ads lead follow-up processes.
- Experience with SMS, WhatsApp, and multi-channel communication.
- Sales or appointment-setting experience.
- Experience re-engaging dormant leads and previous customers.
Benefits:
- Competitive rates
- Weekly payments
- Various open roles available
- Free training and upskilling
- Constant support and guidance
- A vibrant community always ready to support you
- And more!
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