Local Marketing Manager
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Job Description
Local Marketing Manager serving as the primary account owner for enterprise brands. Focused on improving unit-level marketing performance for franchisees in the United States.
Responsibilities:
- Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees.
- Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action.
- Carry the highest call volume for assigned accounts until capacity is reached.
- Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities.
- Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside.
- Translate performance insights into clear action plans aligned to enterprise and brand goals.
- Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT.
- Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level.
- Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance.
- Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities.
- Coordinate with Paid Media, SEO, analytics, Strategy Directors, and Operations teams to ensure accurate data and aligned execution.
- Determine when to involve Local Marketing Coordinators for education, onboarding, or overflow support.
- Escalate complex, sensitive, or high-risk situations to the Local Strategy Manager when appropriate.
- Review Zendesk activity tied to assigned accounts to identify themes, friction points, and early risk signals.
- Document recommendations, action plans, follow-ups, and outcomes to ensure continuity and accountability.
- Contribute to the ongoing improvement of LOCALACT playbooks, performance frameworks, and service standards.
Requirements:
- 3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing.
- Strong analytical skills with the ability to interpret paid and organic performance metrics and translate them into business-focused recommendations.
- Experience coaching franchisees or small business owners through performance improvement and change.
- Strong working knowledge of local paid media and organic marketing performance.
- Ability to influence without authority and guide franchise owners toward best practices.
- Confidence leading frequent performance and coaching conversations with professionalism and clarity.
- Strong judgment around prioritization, escalation, and capacity management.
- Excellent communication and documentation skills in a fast-paced, metrics-driven environment.
- High level of ownership, accountability, and service orientation.
Benefits:
- Competitive benefits including medical, dental, vision, a matching 401(k), wellbeing stipends, and remote work support.
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