Local SEO, AI Presence Specialist
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Job Description
Local SEO & AI Presence Specialist executing localized search strategies and optimizing digital presence for clients. Collaborating with teams to enhance search visibility using AI tools and SEO best practices.
Responsibilities:
- Oversee and enhance client Google Business Profiles
- Publish ongoing localized updates and promotional posts
- Track Q&A sections, images, and performance metrics
- Maintain complete accuracy of NAP data and service information
- Update and manage localized website content for client service pages
- Use AI-driven tools to create hyperlocal blog content tailored to real consumer search intent
- Apply on-page SEO best practices with a focus on local optimization
- Implement structured data and backend technical SEO aligned with each platform’s technical capabilities
- Publish localized content across Facebook and Instagram
- Develop engagement-focused posts to strengthen algorithmic trust signals
- Ensure cohesive messaging and branding across all digital channels
- Coordinate and support review generation efforts on approved platforms
- Monitor incoming feedback and escalate notable reviews to internal teams
- Contribute to strategies that preserve strong ratings and consistent responses
- Safeguard and elevate online reputation to improve conversion performance
- Align business information across major directories including Apple Maps, Yelp, Bing, and other relevant platforms
- Ensure consistency in listings to reinforce trust signals for both search engines and AI models
- Identify and correct discrepancies in citations
Requirements:
- Minimum of 2 years of practical experience executing Local SEO strategies
- Proven experience creating and publishing optimized content
- Familiarity with review generation and reputation management processes
- Strong organizational skills with the ability to manage multiple accounts simultaneously
- Experience leveraging AI tools for content production and optimization
- Exceptional attention to detail
- Preferred certifications include: Moz Local SEO Certification, BrightLocal Academy, GBP Masterclass, Semrush Academy, Local SEO Course, Yoast Local SEO Training
Benefits:
- 100% remote opportunity
- Exposure to multi-client digital marketing environments
- Growth potential within a performance-driven team
- Opportunity to work at the intersection of SEO and AI-driven search visibility
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