SEO Lead
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Job Description
SEO Lead driving local SEO strategies for home-services clients. Collaborating with teams to enhance organic growth through effective SEO execution.
Responsibilities:
- Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.).
- Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
- Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
- Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors.
- Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
- Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
- Conduct city-level keyword research and local expansion planning for increased visibility.
- Support consistent map pack and local SERP performance in competitive markets.
- Build content plans for service pages, location pages, blogs, and topical authority clusters.
- Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
- Review content for SEO quality, local relevance, and conversion alignment.
- Collaborate with internal/external writers (human and AI-assisted) to maintain standards.
- Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
- Maintain simple, scalable backlink playbooks suitable for home-service verticals.
- Track backlink gaps and authority metrics and recommend improvements.
- Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.
- Work with WordPress and development resources to implement SEO fixes and improvements.
- Support scalable multi-location site structures and internal linking strategies.
- Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
- Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
- Explain SEO priorities clearly to internal stakeholders and support consistent delivery.
Requirements:
- 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.
- Proven success improving local SEO performance for service-area businesses (map pack + organic results).
- Experience improving Google Business Profile rankings and local visibility in competitive markets.
- Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).
- Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).
- Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).
- Ability to produce clear documentation, briefs, action plans, and performance reporting.
- Strong organization and time management with the ability to manage multiple client campaigns.
- Non-negotiable remote requirement: You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar).
Benefits:
- Competitive salary
- Remote work options
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