Manager, CRM Applications – Salesforce, HubSpot
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Job Description
CRM applications manager leading Salesforce and HubSpot strategy, governance, and team development at RSA. Transforming identity-security operations through automation, AI, and scalable integrations.
Responsibilities:
- Lead and develop the CRM team through coaching, mentoring, and people management
- Own the Salesforce and HubSpot CRM application portfolio, including strategy, governance, roadmap, and operational excellence
- Partner with Sales, Marketing, Global Services, and Operations leaders to translate business needs into technology solutions
- Modernize CRM capabilities, improve business processes and adoption, and leverage automation, AI, analytics, and emerging technologies
- Lead cross-functional initiatives while balancing changing priorities, competing demands, governance, and quality
- Establish performance metrics, drive continuous improvement, manage vendors and key initiatives, and ensure security, risk, and data governance compliance
- Develop and manage the CRM product roadmap based on business value, user feedback, technical strategy, and organizational priorities
- Lead user adoption, training, and change management initiatives
Requirements:
- Bachelor’s degree in Information Technology, Computer Science, Information Systems, or related field
- 8+ years of experience supporting enterprise CRM platforms
- 3+ years of people leadership experience within an IT organization
- Deep expertise with Salesforce, including platform capabilities, architecture, administration, governance, and best practices
- Experience supporting HubSpot or comparable marketing automation platforms
- Strong understanding of enterprise application ecosystems and Salesforce integrations with ERP, CPQ, marketing automation, customer support, identity management, data platforms, and other business-critical applications
- Proven experience leading CRM implementations, enhancements, and cross-functional initiatives involving multiple integrated enterprise systems
- Experience driving digital transformation, process modernization, automation, and adoption of AI-enabled CRM capabilities
- Strong business partnership skills and ability to translate business strategy into scalable technology solutions
- Ability to operate effectively in a fast-paced environment with shifting priorities and competing demands
- Experience supporting global organizations across multiple regions and business functions
- All employees must be legally authorized to work in the US
- Preferred: Salesforce certifications, including Administrator, Platform App Builder, Advanced Administrator, or equivalent
- Preferred: Experience with enterprise integration platforms, APIs, middleware, and event-driven architectures
- Preferred: Experience with DevOps, CI/CD, Salesforce release management, and application lifecycle management
- Preferred: Experience with Customer Data Platforms, AI copilots, or predictive analytics
- Preferred: Experience leading CRM platform migrations or consolidations
Benefits:
- Annual discretionary bonuses for eligible full-time, non-Sales US employees
- Flexible paid time off
- Health insurance
- Disability insurance
- Life insurance
- 401(k) retirement plan with company matching contributions
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