Manager, Media and Communications
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Job Description
Media and communications manager leading public relations, digital campaigns, and Heart Rhythm TV content for cardiac arrhythmia society HRS. Managing advocacy communications, production, promotion, analytics, and optimization.
Responsibilities:
- Lead HRS public communications campaigns end-to-end, from message framing through distribution, promotion, analytics, and optimization
- Write and distribute AP Style press releases, media advisories, statements, spokesperson talking points, and reactive messaging
- Monitor news and identify cardiac rhythm stories, clinical developments, and public health moments for HRS response or amplification
- Coordinate with HRS's external PR partner on major initiatives and high-stakes communications
- Execute web, SEO/Google Ads Grant, email, organic and paid social, print, and onsite event content activities
- Capture and promote HRStv and UpBeat TV content at HRS and non-HRS events
- Monitor and report program and channel performance and identify optimization opportunities
- Serve as staff lead for Heart Rhythm TV, including committee liaison work, agenda and meeting-material preparation, production, publishing, promotion, and sponsorship support
- Maintain the HRStv content calendar and coordinate interview scheduling, vendors, video capture, editing, YouTube publishing, and promotion
- Lead Marcomm communications for Heart Rhythm Advocates through social posts, emails, blog posts, and newsletters
- Support the Heart Rhythm Advocates Communications Committee
Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred; or equivalent demonstrated experience
- Minimum 4 years in communications or public relations, digital content marketing, and social media management
- Multi-channel campaign management required
- Experience with Microsoft Office and WordPress
- Experience with video editing software such as iMovie, Adobe, or Canva
- Experience with YouTube and Vimeo
- Content marketing strategy, organic and paid social, UTM tracking, SEO fundamentals, and email marketing
- Demonstrated experience writing AP Style press releases, media advisories, and public-facing communications
- Experience drafting reactive statements and spokesperson talking points
- Familiarity with PR Newswire or comparable wire distribution platforms
- Hands-on experience across YouTube, X, LinkedIn, Facebook, Instagram, and TikTok
- Social media management platform experience required; Sprout Social preferred
- Enterprise ESP experience required; Salesforce Marketing Cloud preferred
- Canva proficiency preferred and ability to produce professional, on-brand assets independently
- Experience with GA4, Google for Nonprofits, YouTube Studio, native social analytics, and Sprout Social
- Experience with Asana or a comparable project management tool
- Ability to manage concurrent projects and meet deadlines independently
- Nonprofit, association, or healthcare/medical experience preferred but not required
- No certificates, licenses, or registrations required
Benefits:
- Full-time remote work arrangement
- Inclusive environment focused on belonging and inclusion
- Equal Employment Opportunity employer
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