Manager, Social Commerce
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Job Description
Social commerce manager scaling OUAI’s TikTok Shop through creator affiliates, LIVE shopping, and performance marketing. Driving profitable growth for a prestige beauty and personal care brand.
Responsibilities:
- Manage day-to-day TikTok Shop operations, including product listings, PDP content, pricing, promotions, inventory alignment and Shop & fulfillment health metrics.
- Build and scale the TikTok Shop affiliate program by recruiting, seeding and activating creators, setting commission structures, and managing target collaborations and open plans.
- Identify top-performing content and scale it with GMV Max and Spark Ads in partnership with Growth and Influencer teams.
- Plan and execute creator-hosted LIVE sessions and explore brand-hosted LIVEs, including run-of-show, offers, talent and post-show analysis.
- Lead OUAI's participation in TikTok Shop platform tentpoles such as Brand Days, TTS promotions and Black Friday/Cyber Monday.
- Own the social commerce roadmap, revenue forecasts and budgets.
- Coordinate TikTok Shop pricing, promotions and bundles with Amazon Marketplace, DTC and retail partners; maintain a shared promo calendar and protect brand margin and price integrity.
- Track and report GMV, orders, AOV, top SKUs, creator productivity, content velocity and TTS contribution margin; deliver weekly and monthly performance readouts to the Director of Growth.
- Run structured tests on offers, bundles, creator tiers, content formats and LIVE cadence; turn learnings into playbooks.
- Manage relationships with platform partner managers, agencies and affiliate, sampling and analytics tools.
- Ensure creator content and claims meet FTC disclosure guidelines, platform policies and OUAI brand and regulatory standards.
- Monitor platform changes, new features and competitor activity across beauty and haircare.
- Report to the Director of Growth on the Digital team.
Requirements:
- 3-4+ years of experience in e-commerce, social commerce, influencer marketing or growth.
- 2+ years of hands-on experience managing a TikTok Shop, with a track record of growing GMV through affiliates and content.
- Experience with beauty, personal care or another consumer brand.
- Familiarity with affiliate and creator tools such as Cruva, Grin, CreatorIQ, Kin or similar.
- Strong analytical skills: comfortable building forecasts, working in spreadsheets and turning platform data into clear recommendations.
- Deep understanding of creator culture and short-form content.
- Excellent project management and communication skills; able to juggle launches, LIVEs and creator pipelines at once.
- Experience with TikTok Ads Manager, GMV Max, Spark Ads and Amazon Ads.
- On-camera or LIVE-hosting experience.
- Experience launching social commerce in new markets (e.g., UK, Canada).
Benefits:
- Annual Base Salary Range is $100,000 - $110,000K (based on experience)
- Medical + Dental + Vision
- Unlimited PTO
- 25+ Paid Holidays
- Matching 401k program
- Quarterly OUAI Product Stipend + Employee Discounts
- Flex Fridays
- Employee HSA and FSA
- Charity matching and education reimbursement
- Move Your OUAI (Exercise Reimbursement)
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