Marketing Program Manager, SEO, Community
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Job Description
Marketing Program Manager focusing on SEO strategy and community growth at Cambly. Driving organic visibility and engagement in APAC and LATAM markets through innovative content strategies.
Responsibilities:
- Develop and execute Cambly's SEO/AEO program to increase organic search visibility and ranking for high-intent keywords across markets in APAC, LATAM, and Europe, including localized blog strategy, influencer partnerships for backlinks, and technical SEO implementation in partnership with the Product team.
- Develop global social media strategy with localized content approaches for different markets and platforms, including Instagram optimization and YouTube expansion plans.
- Outline measurable goals and create monthly reports on how we are tracking against them.
- Create content strategy centered on social proof: user testimonials, tutor spotlights, student success stories, and product education that drives conversion and builds community trust.
- Build community management frameworks for global platforms (including Naver - Korea, among others), local review sites, and global social channels with culturally relevant messaging.
- Manage SEO content agencies and coordinate with creative teams (designers, video editors, copywriters) to produce high-quality, on-brand content at scale.
- Track, analyze, and report on SEO, social, and community performance metrics to measure impact, inform strategy iterations, and present insights to leadership.
- Partner with Growth, Product, and Marketing teams to align content strategy with business goals while monitoring competitive landscape and platform trends in target markets.
Requirements:
- 5+ years of experience in SEO, content strategy, or digital marketing with proven track record of building and scaling organic channels
- Demonstrated expertise in SEO/AEO strategy, including technical SEO, content optimization, and link-building programs
- Strong understanding of social media platforms, algorithms, and content strategies across multiple channels (Instagram, YouTube, TikTok, etc.)
- Experience developing and executing content strategies that drive measurable business results (traffic, engagement, conversion)
- Experience managing agencies, freelancers, or content teams to produce high-quality work at scale
- Proficiency with analytics tools (Google Analytics, SEMrush, Ahrefs, or similar) and ability to translate data into actionable insights
- Excellent project management skills with ability to manage multiple initiatives simultaneously
- Native in Portugese and excellent written and verbal communication skills in English
Benefits:
- Health insurance
- Remote work options
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