Marketing Specialist – GIS Business Development
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Job Description
Marketing Specialist responsible for business development and proposal efforts using GIS technology and digital marketing strategies. Collaborating on technical content and managing social media presence.
Responsibilities:
- Develop a working understanding of GIS concepts and Esri technology (ArcGIS Pro, ArcGIS Online, etc.) sufficient to accurately translate technical capabilities into clear marketing and proposal language
- Collaborate with technical/GIS staff to gather content, visuals, and maps for marketing materials
- Partner with the business development team to develop visually compelling graphics, layouts, and design elements for proposals, capability statements, and pursuit materials
- Help structure proposal content to improve readability, persuasiveness, and win themes
- Ensure brand consistency and professional polish across all submitted materials
- Manage and grow the company's presence across professional social networks, with a primary focus on LinkedIn
- Develop and execute content calendars, posts, and campaigns tailored to cross-platform best practices
- Track engagement metrics and adjust strategy to improve reach and audience growth
- Prepare marketing collateral for conferences, trade shows, and industry events (banners, handouts, presentation materials, digital assets)
- Coordinate logistics and timelines for collateral production ahead of events
- Conduct ongoing competitive analysis of industry peers, including brand positioning, messaging, and marketing tactics
- Synthesize findings into actionable insights for leadership and business development teams
- Apply SEO best practices to website content, blog posts, and digital marketing materials
- Monitor keyword performance and search rankings, recommending optimization strategies
Requirements:
- Bachelor's degree in Marketing, Communications, Business, GIS/Geography, or related field (or equivalent experience)
- Two to five years of marketing experience, ideally within a technical, engineering, AEC, or government contracting environment
- Familiarity with GIS concepts; exposure to Esri products (ArcGIS Pro, ArcGIS Online) strongly preferred
- Strong graphic design skills (Adobe Creative Suite – InDesign, Illustrator, Photoshop, or equivalent)
- Demonstrated experience managing professional social media platforms, especially LinkedIn
- Working knowledge of SEO principles and tools (e.g., Google Analytics, SEMrush, Ahrefs, or similar)
- Excellent written and verbal communication skills
- Strong organizational skills with the ability to manage multiple deadlines, particularly around proposal submissions and event timelines
- Experience supporting government or federal proposal processes (RFP/RFQ responses) preferred
- Prior experience in geospatial, environmental, civil engineering, or infrastructure industries preferred
- Familiarity with CRM or proposal management software (e.g., Deltek, Zoho) preferred
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