Marketo Consultant
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Job Description
Adobe Marketo Consultant leading architecture and execution of marketing automation solutions using Adobe Marketo Engage. Ensuring integration and managing technical operations for effective marketing campaigns.
Responsibilities:
- Lead the architecture and execution of advanced marketing automation strategies using Adobe Marketo Engage.
- Ensure seamless integration and functionality across Campaign Classic and Campaign Ops platforms.
- Manage technical operations within Marketo, including database health, lead lifecycle management, and platform scalability.
- Design and implement integrations between Marketo and enterprise systems such as CRM, analytics, and CMS platforms.
- Partner with cross-functional teams to deliver data-driven marketing campaigns that support strategic business goals.
- Provide leadership in data governance, ensuring compliance and maintaining data quality standards.
- Interpret marketing data to uncover insights that drive campaign optimization and strategic decisions.
- Conduct routine system audits to identify areas for improvement and enforce best practices in automation.
- Mentor and support junior team members, promoting a culture of learning and collaboration.
- Stay abreast of emerging technologies and trends to continuously evolve marketing automation capabilities.
Requirements:
- Minimum of 8 years of hands-on experience in marketing automation, with a focus on Adobe Marketo Engage.
- Deep knowledge of Campaign Classic, Campaign Ops, and data governance frameworks.
- Demonstrated success in managing large-scale Marketo deployments, including complex integrations and global consolidations.
- Proficiency in lead scoring, segmentation, nurturing workflows, and email marketing strategies.
- Strong analytical mindset with the ability to translate data into actionable marketing insights.
- Excellent communication and leadership skills, with experience engaging stakeholders across all levels.
- Bachelor’s degree in Marketing or a related discipline.
- Adobe Certified Professional – Marketo Engage.
Benefits:
- medical, dental and vision insurance
- life insurance
- disability
- paid time off
- 401(k)
- competitive benefits package
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