Media Planner
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Job Description
Media Planner developing and optimizing cross-channel campaigns at Rain, a national DTC marketing and creative agency. Translating audience, performance, and marketplace data into client recommendations.
Responsibilities:
- Develop media plans
- Ensure clients’ marketing campaigns reach the right target audience effectively to drive sales and brand awareness
- Create media plans and optimization reporting
- Support audience-first, cross-channel media recommendations by synthesizing research, campaign performance, competitive activity, marketplace trends and client business goals
- Recommend campaign optimization across media channels, placements, products and creative
- Evaluate how linear, streaming, digital video, social, audio, search, retail media, out-of-home and emerging platforms work together
- Produce campaign analysis demonstrating the effectiveness of planning, testing and media optimization
- Support test-and-learn initiatives by defining test inputs, tracking results, capturing learnings and recommending opportunities to optimize or scale successful approaches
- Evaluate response data and media attribution modeling outputs to inform future recommendations
- Translate performance data, attribution outputs and marketplace context into concise client insights
- Monitor data, media performance and changing behaviors to inform and adjust media strategy
- Apply research and data insights to media strategy and performance storytelling
- Evaluate budgets, KPIs, media schedules and timelines and ensure budgets are maintained
- Maintain operational accuracy across budget pacing, plan inputs, media schedules, specs, timelines, trafficking details, billing support and communication with activation teams
- Use media research, planning, measurement and reporting tools, including Nielsen, MRI, proprietary measurement products and emerging automation, AI and data platforms
- Collaborate with Media Planning, Client Services, Investment, Analytics, Strategy, Creative and Project Management teams
- Participate in internal and external status meetings
- Contribute to client-ready deliverables and clear narratives supporting media strategy, performance updates and planning decisions
- Maintain understanding of the evolving media marketplace and emerging tools
- Stay current on audience behavior, competitive activity, publisher and platform innovation, measurement shifts and new planning approaches
Requirements:
- A Bachelor’s degree in Marketing, Business or a similar field, or equivalent relevant experience
- Two to four years of experience
- Working knowledge of analytics tools (MRI, Nielsen, etc.)
- Broad knowledge of media channels
- Understanding of how media channels work together across traditional, digital, streaming and emerging platforms to support full-funnel client objectives
- An analytical mind with an aptitude for statistics and math
- Ability to interpret data, identify meaningful performance drivers and translate findings into actionable recommendations
- Strong decision-making skills
- High attention to detail
- Strong communication skills
- Curiosity about the evolving media marketplace and comfort learning new research, planning, reporting, automation and AI-enabled tools
- Appreciation of Rain’s Core Values
- Local market experience preferred
- Prior healthcare industry experience is a plus
- Periodically accommodating meetings in different time zones is expected
- Preference may be given to candidates in Eastern time zone
Benefits:
- Quarterly profit-sharing program
- 401(K) plan with employer match (and immediate eligibility)
- 4-6 weeks PTO
- 12 paid holidays
- 12-18 weeks paid family and medical leave
- Monthly Work-From-Home allowance
- Medical, Dental, and Vision insurance
- Flexible First environment with remote and virtual/in-person connection options
- Investment in employees, technology, and tools
- Rich benefits package
- Total compensation package includes benefits, perks, and a profit-sharing bonus
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