Media Relations Specialist
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Job Description
Media Relations Specialist amplifying FICO’s software narrative through earned media communications. Collaborating with Corporate Communications and stakeholders for product launches and initiatives.
Responsibilities:
- Research media trends, competitive news, and emerging topics to inform media strategy and uncover story opportunities.
- Provide media relations and pitching support across the FICO Software business, maintaining an always-on approach with journalists.
- Build and maintain media lists; oversee agency media management and ensure alignment on outreach priorities.
- Manage the speakership and conference pipeline, guiding the external agency in evaluating and recommending opportunities.
- Support the editorial calendar and content pipeline, contributing ideas and ensuring alignment with key narratives.
- Staff executive intake calls and develop media pitches; prepare spokespeople for interviews, events, and conferences.
- Handle inbound media inquiries, proactively pitch FICO news, and staff interviews as needed.
- Stay current on technology and industry trends to identify timely angles and position FICO in relevant conversations.
Requirements:
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- 3-5+ years of experience in media relations, public relations, or communications—preferably in B2B tech and/or financial services.
- Agency experience and existing relationships in the B2B tech/fintech space preferred.
- Outstanding project-management skills, with the ability to work with a broad team in different fields.
- Track record of developing and pitching innovative story ideas.
- Outstanding written and verbal communication skills, including professional writing abilities.
- Exceptional understanding of the media landscape and a working knowledge of how to engage reporters across financial, technology and business outlets.
- Familiarity with new media and emerging media platforms.
- A proactive, detail-oriented mindset and a willingness to grow and take ownership of projects.
- Highly adaptable and collaborative—approaches work with humility, a hands-on mindset, and a readiness to support the broader communications team across varied responsibilities, workstreams and regions.
- Demonstrates confidence to engage senior leaders, eager to learn and adapt
- Thrives in fast-paced, high-growth settings, balancing multiple priorities with agility and consistently delivering results amid shifting demands.
Benefits:
- An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
- The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
- Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
- An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
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