Digital PR Specialist – B2B
Posted 5ds ago
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Job Description
Digital PR Specialist developing media strategies and content for B2B tech brands. Generating effective stories and managing media relations to enhance client visibility.
Responsibilities:
- Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries
- Build media lists for a variety of B2B clients across a wide range of industry groups
- Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field
- Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients
- Monitor tech and industry news and proactively pitch new stories
- Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space
- Conduct comprehensive research including validating sources and finding the most recent and relevant data available
Requirements:
- 3-5 years of agency experience in PR, supporting B2B, tech, or SaaS brands
- Proven experience securing news media coverage for tech and/or SaaS clients
- Passion for public relations, data-driven content, email outreach and media relations
- Strong project management skills, with ability to juggle multiple projects while still working effectively
- Strong attention to detail, i.e. near perfect grammar and strong editing skills
Benefits:
- 100% health, vision and dental benefits
- 50% 401k match up to 6% of your salary
- donation matching
- career development training
- unlimited PTO
- work-from-home equipment
- free pens


















