Mid-Level CRM Analyst – Engagement and Lifecycle Specialist
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Job Description
Analista de CRM na Stone, empresa brasileira de tecnologia e serviços financeiros. Gerindo jornadas, campanhas multicanal e estratégias de engajamento do portfólio Ton.
Responsibilities:
- Map the user journey and manage automated journeys throughout the Ton portfolio usage lifecycle
- Identify opportunities to drive engagement through increased adoption and use of solutions
- Manage CRM campaigns end to end, creating, launching, and monitoring multichannel communications via Email, Push, SMS, and WhatsApp
- Segment the customer base to deliver the right message to the right person at the right time
- Design A/B tests to continuously improve communication flows
- Analyze Growth metrics and the funnel, including Conversion, Churn, and LTV
- Combine data sources to generate business insights
- Partner with CRM Back Office teams (Analytics, Channels, and Data), Product, and Engagement/Offers
- Translate data intelligence into actionable CRM strategies
Requirements:
- Experience in CRM, including developing customer engagement flows and managing campaign execution
- Knowledge of Salesforce Marketing Cloud and/or Amplitude
- Hands-on, data-driven approach to data manipulation, insight generation, and performance tracking
- Knowledge of experimentation methodologies (A/B testing, control groups, channel testing, and creative testing)
- Use of AI to optimize and enhance work
- Fast learner
- Effective communication skills
- Strong problem-solving focus
- Basic to intermediate SQL knowledge (a plus)
- Previous experience in fintech, payments, or financial services (a plus)
- Professional cases demonstrating business results (a plus)
- Ability to conduct benchmarking and balance operational excellence with speed of delivery (a plus)
Benefits:
- Variable Compensation Package* (profit sharing, long-term incentive plan, or commission—provided according to role eligibility and not offered as a freely selectable option)
- Health and dental insurance with co-payment (except for employees with disabilities, who are not subject to co-payments)
- Verde Virtual Hospital: telemedicine team available 24 hours a day, 7 days a week
- Prescription medication subsidy
- Meal and/or food allowance – Pluxee*
- Childcare assistance (for children up to 5 years and 11 months old)
- Assistance for employees with children with disabilities
- Life insurance
- Fuel or commuting allowance*
- Home office allowance* (for Hybrid or Remote contracts only)
- Welcome Kit for new parents
- SESC partnership*
- Education Benefit – Internal self-development platform (Studa and Stone Library)
- Acolhe360º – Free emotional support
- Quick massage and on-site clinic*
- Wellhub
- TotalPass
- Pet Club
- Flash
- Férias&Co
- Transportation voucher
- Allya
- Educational partnerships
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