Mid-level SEO, Content Specialist – Strategy, Execution, Implementation
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Job Description
Mid-level SEO & Content Specialist executing SEO-optimized content for clients at Purple Sales Solutions. Join our high-performance digital marketing team in South Africa since 2017.
Responsibilities:
- Implement weekly SEO blogs, case studies, and pages for our clients with zero missed deadlines
- Lead keyword research for each piece of content and shape ongoing keyword strategy with the team
- Apply technical SEO, on-page SEO, schema, and use SEO plug-ins for reference (Yoast, Rank Math)
- Run, interpret, and fix site audits
- Manage indexation, crawlability, Core Web Vitals, and page speed
- Stay on top of cannibalization across client sites and resolve it before it costs rankings
- Run constant competitor analysis to spot ranking gaps and content opportunities
- Execute local SEO for geo-targeted clients (location pages, GBP, citations)
- Build backlinks to grow domain authority
- Apply AEO and GEO tactics to keep clients visible across AI search
- Track performance and surface insights using Google Search Console, Google Analytics, SEMrush, and Ahrefs
- Work directly in HTML, CSS, WordPress, Webflow, and website builders like Elementor, Divi, Bricks etc to implement and publish content
- Design social posts, one-pagers, and sales enablement materials
Requirements:
- 3+ years in SEO, ideally B2B or agency
- Proven weekly content production at scale
- Strong keyword research and SEO strategy expertise
- Technical SEO chops: site audits, indexation, Core Web Vitals, schema, cannibalization fixes
- Backlink building experience
- AEO and GEO knowledge
- Local SEO experience
- Competitor analysis skills
- Google Search Console, Google Rich Results Test and Google Analytics fluency
- Light web development: WordPress, Webflow, basic HTML/CSS/JavaScript
- HubSpot knowledge (doesn't need to be advanced)
- Design skills in Canva, Figma, or Adobe
- Strong written English
Benefits:
- Competitive compensation and performance incentives
- Flexible, remote role based in South Africa
- Best-in-class tools and ongoing professional development
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